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Creative

2050 London Helps Australia and New Zealand Brokerage Stake Launch in the UK

Stake challenges the UK brokerage category by offering smarter trading in the USA

2050 London Helps Australia and New Zealand Brokerage Stake Launch in the UK

Creative agency 2050 & Stake have combined forces to announce the arrival of the UK’s first brokerage specialising and providing unrivalled access to the US stock market. 

The campaign draws attention to how Stake has made US trading smarter by empowering discerning investors with benefits that make it easier to have their slice of American pie. 

This is the latest chapter in a growing category, where the battle to steal share from traditional brokers by attracting the next generation of savvy digital traders and investors is intensifying. Up till now no other commission-free broker offers this level of access to the US market in the UK.

2050 London positioned the brand and collaborated with Stake’s inhouse team to create a modern, dynamic and street-smart brand world to stand apart from the passive traditional style of Hargreaves Lansdown. 

The brand film is narrated by Jeremy Irvine’s (War Horse) voice conveying a confident and witty attitude to match fast-paced motion graphics that explain the trading innovation.

Saunby & Chiappe, Creative Directors of 2050: “It’s been great to bring some 2050 creative energy to the Stake brand. With the surge in online video consumption and the desire to get to market smart & super-fast, we think this content hits a sweet spot. It reflects the energy of a brand driven to break down barriers and change things.’’

Adam Morrison, Founder and Director of 2050: “What we’re seeing more of, especially amongst challenger brands, is the need for a different type of creative partnership. Clients like Stake want in-house teams to be inspired. They have good capability; they just need fresh creative thinking and experience to come in, disrupt, and help spark a new brand direction.’’

Andrew Dengate, Stake, Head of UK Marketing: “Whilst the UK is a competitive space, there is still enormous opportunity to truly open up the world’s largest and most dynamic market. We’re excited to show UK investors that while Robinhood may have failed to arrive, the US market opportunity is very much alive and ready to be seized.” 

Stake were the pioneers of the zero-brokerage movement in Australia. They’re the largest of their kind in Australia & New Zealand with 150,000 users globally. They also recently launched in Brazil with further expansion planned across Europe next year. 

The UK campaign films: 30’’, 15’’ and 6’’ will run online through the rest of 2020

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Client: STAKE

UK Head of Marketing: Andrew Dengate

EU Head of Growth: Toby Steinberg

Creative Agency: 2050 London.

Managing Director: Adam Morrison.

Strategy Director: Ben Tan.

Creative Directors: Matthew Saunby and Adam Chiappe.

Production: Inhouse Stake Studio

Category: Finance , Investment