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5 minutes with...

5 Minutes with… Aricio Fortes

BBDO Asia, Fri, Sep 25, 2020

BBDO Shanghai’s chief creative officer is an MBA holder as well as the creator of Snoop Dogg’s Smokable Songbook, all while flexing his creative muscles during his day job at the agency

Growing up in a life that showed you that sometimes sporting adverts were better than the games themselves is a sure way to whet your appetite for ... Read more

5 minutes with...

5 Minutes with… Andria Vidler

Tag, Wed, Sep 23, 2020

The Tag EMEA CEO on leadership, Tag’s levelling up, a ripping up her 100-day plan and how she plans to make Steve Parish proud

When Tag hired Andria Vidler as its EMEA CEO, it signalled their intentions as a business. While adapting to the new reality of Covid-19, the produ... Read more

5 minutes with...

5 Minutes with… Sara Anani

FP7 McCann Dubai, Tue, Sep 22, 2020

The director of innovation and experience strategy at FP7 McCann on her multicultural upbringing and how it felt to be the only female creative director in Dubai

Sara Anani describes her childhood as either a “diaspora plague or a benefit” depending on how you want to see it: she was born in a British Army b... Read more

5 minutes with...

5 Minutes with... Ian Neil

Sony Music UK, Mon, Sep 21, 2020

Sony Music UK’s director of music for film and TV on his life-long eclectic musical tastes, the concept of ‘selling out’ and the artist that he believes should be bigger than Ed Sheeran

Ian Neil might not be a household name, but he’s almost certainly worked behind the scenes on things that you’ve enjoyed. Using his research expert... Read more

5 minutes with...

5 Minutes With... Kara Prosser

Adobe, Wed, Sep 16, 2020

Isobar Good global director, Kara Prosser, on design’s impact on society and making the world a better place

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the 5 Minutes With content channel, we will be spendi... Read more

5 minutes with...

5 Minutes with… Arthur Tsang

BBDO Asia, Mon, Sep 14, 2020

The CCO at BBDO Greater China on studying at Oxford University, his classical music background and why China is the test market for the future of the rest of the world

For Arthur Tsang, growing up in West London and studying at Oxford University were foundations of what makes for a pretty interesting career path. ... Read more

5 minutes with...

5 Minutes with… Cam Blackley

M&C Saatchi Sydney, Thu, Sep 10, 2020

The CCO at M&C Saatchi Sydney on creating a very catchy Snickers tagline and how he honed his creative skillset

GET SOME NUTS is a tagline so synonymous in the UK that the majority of its citizens will immediately relate it to Snickers. The brains behind thos... Read more

5 minutes with...

5 Minutes with... Pablo Maldonado

Wunderman Thompson MEA, Tue, Sep 01, 2020

The executive creative director at Wunderman Thompson Dubai on his humble beginnings in Buenos Aries and the importance of utilising technology and creativity together

Ask any creative where they find inspiration and you’re sure to receive countless different answers, but one that will be pretty common is travel. ... Read more

5 minutes with...

5 Minutes with… Owen Lee

FCB Inferno, Thu, Aug 27, 2020

The FCB Inferno CCO on smashing the agency model in the ‘90s, then pioneering a truly integrated model on the hoof and creating tangible societal progress through communications

If you look at a catalogue of FCB Inferno’s top accolades in recent years, a narrative soon starts to emerge about the kind of advertising the UK a... Read more

5 minutes with...

5 Minutes with… Charles Baylis

Deloitte Digital, Australia, Wed, Aug 26, 2020

The executive creative director of creative brand and advertising at Deloitte Digital Australia on what took him from law to copywriting and beyond

When Charles Baylis started out his career as a law graduate in the UK he had little idea that the coming years would take him not only across the ... Read more