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Brand Insight

Brand Insight: Meet Pura, the Eco Brand that Launched During Lockdown – and Succeeded

FCB Inferno, Thu, Sep 17, 2020

Pura and FCB Inferno tell Laura Swinton about ‘democratising eco’ with the help of grumpy babies, and a D2C ecommerce model that’s challenging convention.

On the face of it, a global pandemic might not seem to be the ideal time to launch a new brand. But life goes on. And babies keep pooping. Pur... Read more

Brand Insight

How Häagen-Dazs Saved Summer with Cinema Magic and the Creativity of Constraint

LBB Editorial, Tue, Sep 08, 2020

From Secret Sofa to boat-bound cinema on the Seine, the ice cream brand decided to spread joy and keep up its marketing spend – and the results are enough to leave you with stars in your eyes, Arjoon Bose tells Laura Swinton

No one puts Baby in the corner. Or so we thought. Then Covid-19 struck. And Baby very definitely was in the corner, self-isolating.2020 had all see... Read more

Brand Insight

How Public Health England’s Biggest Campaign in 12 Years Wants to Help People “Reset their Health”

LBB Editorial, Thu, Sep 03, 2020

PHE marketing director Sheila Mitchell tells LBB’s Alex Reeves about the priorities that went into making sure the ‘Better Health’ campaign reached those who most need it

Last month, Public Health England (PHE) launched a new brand and campaign, ‘Better Health’. It was a mammoth undertaking for the executive agency –... Read more

Brand Insight

Why Vodafone Has Taken Its Big New Launch In-house

LBB Editorial, Thu, Jul 23, 2020

Curve sees the telecoms brand going toe-to-toe with the tech giants and hints at a big journey ahead for Vodafone, writes LBB’s Laura Swinton

“I would say that the technology companies are our competition. When you ask consumers who they buy smart devices from, they don't say, O2 or Telef... Read more

Brand Insight

Before You Shoot, Let's Stop Anti-Black Casting

WE ARE Pi, Wed, Jun 24, 2020

Adland’s dirty little secret exposed in Alex Bennett-Grant’s Cannes Lions Live talk on black casting in the industry

Alex Bennett-Grant CEO of We Are Pi took to the virtual stage at Cannes Lions Live to launch an industry-wide pledge to stop anti-black advertising... Read more

Brand Insight

Havas Report Finds Media Consumption Rises Significantly in 55-64 Year Olds

Havas UK, Mon, Jun 01, 2020

Sixth wave of Havas Media Group Covid-19 Media Behaviours Report reveals changing habits of this age group

There have been significant changes in the media consumption habits of 55 to 64-year-olds in the last two weeks, according to the latest Havas Me... Read more

Brand Insight

How a Brazilian Bank and its Agency Are Leading the Country’s Fight Against Coronavirus

LBB Editorial, Tue, May 26, 2020

Itau Unibanco’s Claudia Politanski and Africa’s Alexandre Peralta and Marcelo Bruzzesi tell Addison Capper about 'Todos pela Saude’, a brand-funded initiative that’s led by a team of health experts

One Sunday a few weeks ago a mask appeared on the face of Brazil's most iconic structure, the Christ the Redeemer statue which sits atop the Corcov... Read more

Brand Insight

Covid Tails: How Mars Petcare Is Helping Pets and Their Humans

LBB Editorial, Wed, May 20, 2020

From online dog adoption drives to a surge in treats for pampered pets, Mars Petcare’s VP of marketing Craig Neely tells LBB’s Laura Swinton how the pandemic has affected our animal friends and how the business has responded

“In my own home, I can tell you that my dog Renzo is getting tons of attention, particularly from my daughters. I never thought I’d see the day, bu... Read more

Brand Insight

Listen up! How Brands can Harness the Power of Spotify

Impero, Sun, May 10, 2020

Savannah Dawsey-Hewitt at Impero explores how Spotify can get your brand moving

As people around the world continue to work from home and practice social distancing, businesses are looking more carefully at advertising budgets;... Read more

Brand Insight

Life in Lockdown Sees Live TV Viewing Decrease

Havas UK, Mon, May 04, 2020

Fourth wave of Havas Media Group Covid-19 Media Behaviours Report reveals drop in live TV viewing since last report

While media consumption habits have stabilised over the last two weeks, there has been a decrease in live TV viewing, according to the latest Ha... Read more