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Digital Craft

“Successful Brands Are on a Relentless Pursuit to Understand the Customer”

Isobar, Thu, Nov 19, 2020

Isobar’s COO Keith Pine speaks to LBB’s Adam Bennett, in association with Adobe, about the secrets to digital success, how AI can make businesses more human, and why lockdown was the perfect time to rediscover the best DJs on YouTube

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

Meet the Technologists: Charles Duncan Jr.

Elephant, Wed, Nov 18, 2020

The VP technology & product management at Elephant speaks to Addison Capper about the role of the advertising technologist 20 years versus now and how the ad industry isn’t making the most of out technology

Charles Duncan Jr. has been lending his technological expertise to advertising agencies for over 20 years. A graphic design graduate with a focus o... Read more

Digital Craft

“Creativity Can Inspire and Tell the Story of Change”

Adobe, Tue, Nov 10, 2020

Andrew Sandoz, creative partner of Deloitte Digital, speaks to LBB’s Adam Bennett, in association with Adobe, about the value of humanity in business, why consultancy needs creativity, and growing up with tech as a sibling

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

Meet The Technologists: Jacob Ciesielski

FCB/SIX, Thu, Nov 05, 2020

The chief technology officer of FCB/SIX has provided the data and technology expertise behind a series of award-winning campaigns that truly leverage data to boost creative communications - LBB’s Addison Capper picks his brains

Since growing up in a small village outside of Warsaw, Poland, Jacob Ciesielski has been fascinated by numbers. He would memorise licence plates an... Read more

Digital Craft

Each Year BIMA Goes into Schools for Digital Day – 2020 Might Be the Most Important Yet

LBB Editorial, Wed, Nov 04, 2020

Covid-19 won’t stop BIMA reaching out to pupils, because digital skills and pathways are more important than ever, Holly Hall tells LBB

BIMA, the UK’s trade and technology body, takes digital skills seriously. Every year they work with schools to open up the industry and to expose p... Read more

Digital Craft

“Advancing Humanity Through Digital is One of Our Greatest Challenges – As is Advancing Digital Through Humanity”

Adobe, Tue, Nov 03, 2020

Michelle Whitman, VP of experience at Razorfish, on using digital experiences to bridge the gap between cultures and why we’re stronger with tech by our side

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

How Marcel Has Saved Over 2,000 Publicis Groupe Jobs Throughout the Pandemic

Publicis Worldwide, Wed, Sep 16, 2020

The much-vaunted platform-cum-nervous system helped the holding company leap into action, Dawn Winchester and Carla Serrano tell LBB's Laura Swinton

“If we didn't have Marcel right now, we would have had to invent it right?”Dawn Winchester is president of Marcel.ai at Publicis Groupe and 2020 ha... Read more

Digital Craft

“We Already Have One Reality. This Is About Something More.”

Nice Shoes, Tue, Sep 15, 2020

Nice Shoes’ Ninaad Kulkarni reflects on how virtual reality and Unreal Engine can inspire a bright future for the next generation of artists and storytellers

With only green hills on the horizon, you slowly turn to examine your surroundings. Staring back at you is nothing but nature, pristine and untouch... Read more

Digital Craft

When NHS Workers Were Fighting Covid-19 Without PPE, a Gang of Digital Pioneers Came to Their Aid

LBB Editorial, Thu, Sep 10, 2020

Katz Kiely and Bo Hellberg tell Laura Swinton about a decentralised, Twitter map that got much-needed protective equipment into the hands of those who needed it

“I keep saying it's like the little ships of Dunkirk on steroids,” says Katz Kiely, fondly, of the ragtag group of expert technologists, creatives,... Read more

Digital Craft

“Your Ability To Tear Up The Rulebook Is Your Superpower”

Adobe, Mon, Sep 07, 2020

WPP’s head of creative AI Perry Nightingale speaks to LBB’s Adam Bennett, in association with Adobe, about technology’s capacity for creativity, the scale of AI’s potential, and the rationality of believing in unicorns

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more