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Digital Craft

How Marcel Has Saved Over 2,000 Publicis Groupe Jobs Throughout the Pandemic

Publicis Worldwide, Wed, Sep 16, 2020

The much-vaunted platform-cum-nervous system helped the holding company leap into action, Dawn Winchester and Carla Serrano tell LBB's Laura Swinton

“If we didn't have Marcel right now, we would have had to invent it right?”Dawn Winchester is president of Marcel.ai at Publicis Groupe and 2020 ha... Read more

Digital Craft

“We Already Have One Reality. This Is About Something More.”

Nice Shoes, Tue, Sep 15, 2020

Nice Shoes’ Ninaad Kulkarni reflects on how virtual reality and Unreal Engine can inspire a bright future for the next generation of artists and storytellers

With only green hills on the horizon, you slowly turn to examine your surroundings. Staring back at you is nothing but nature, pristine and untouch... Read more

Digital Craft

When NHS Workers Were Fighting Covid-19 Without PPE, a Gang of Digital Pioneers Came to Their Aid

LBB Editorial, Thu, Sep 10, 2020

Katz Kiely and Bo Hellberg tell Laura Swinton about a decentralised, Twitter map that got much-needed protective equipment into the hands of those who needed it

“I keep saying it's like the little ships of Dunkirk on steroids,” says Katz Kiely, fondly, of the ragtag group of expert technologists, creatives,... Read more

Digital Craft

“Your Ability To Tear Up The Rulebook Is Your Superpower”

Adobe, Mon, Sep 07, 2020

WPP’s head of creative AI Perry Nightingale speaks to LBB’s Adam Bennett, in association with Adobe, about technology’s capacity for creativity, the scale of AI’s potential, and the rationality of believing in unicorns

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

"Everything That Can Be Digital, Will Be"

Adobe, Thu, Sep 03, 2020

Razorfish’s CCO Anthony Yell speaks to LBB’s Adam Bennett, in association with Adobe, about the advantages of creative data, the early days of the internet boom, and why our journey towards digital needn’t leave analog behind

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

“We Craft Tech Around A Feeling - People Are Social Creatures That Want To Feel Connected”

Adobe, Tue, Sep 01, 2020

Haraldur Thorleifsson, CEO / CCO of creative agency Ueno, on designing products and experiences infused with emotion

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

“Not Falling in Love With My Art Allows Me to Share It With the World”

Adobe, Thu, Aug 27, 2020

Jerlyn O’Donnell, VP of product design at Havas Health Plus, on being an artist without an ego, why inclusive design needs to go further, and learning something new every day

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

Meet the Technologists: Martin Verdult

Adobe, Tue, Aug 25, 2020

MediaMonks London’s MD speaks to LBB’s Adam Bennett, in association with Adobe, about the industry’s point of no return, the future of events in a digital space, and the value of an East-meets-West mindset

Adobe XD is a proud supporter of LBB. Over the upcoming months, as part of the sponsorship of the Digital Craft content channel, we will be spendin... Read more

Digital Craft

Multi Interested & Multi Skilled People Can Burst the Production Status Quo Bubble

.fount, Wed, Aug 19, 2020

Jan Brinkmann, head of matching strategy and operations at .fount, on the downfalls of pigeonholing talent and why it’s time to take a holistic view on who we work with

Since the start of the digital age, the industry has become bombarded with a growing number of different channels and media options. And as content... Read more

Digital Craft

R/GA Live: Writing the New Playbook for Fan Engagement

R/GA New York, Tue, Aug 11, 2020

Even during the pandemic, sports teams are connecting with fans in innovative ways

From fans to athletes to everyone who works in the sports industry - the Covid-19 pandemic has brought massive disruption that promises to reshape ... Read more