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Opinion and Insight

Advertising Association's Stephen Woodford Proposes Advertising Tax Credit for Consideration

Advertising Association, 18 hours ago

Regarding today's Covid-19 update, AA's chief executive proposes tax credit to the Chancellor’s autumn statement as a means to stimulate the broad economy

Following today’s statement by the Prime Minister regarding new restrictions in the wake of increasing rates of Covid-19 infections, Advertising As... Read more

Opinion and Insight

Creative is Native: “This Young Generation Is Fearless, Action-Oriented, Politically Engaged and Hugely Connected”

The Institute Of Advertising Practitioners In Ireland, Tue, Sep 22, 2020

Jane McDaid, founder and head of creative innovation at THINKHOUSE, on tackling the globe’s biggest issues and why we should always listen to the youth

In the latest edition of our interview series, in association with Little Black Book, we spend some time with one of Ireland’s most innovative and ... Read more

Opinion and Insight

Six Points to Consider When Writing an Explainer Video Script

Picturesmith, Mon, Sep 21, 2020

Picturesmith discusses tips on what to do and what to avoid when writing a script for a promotional animation

You’ve got something important you want to tell the world about – your brand new product, service or maybe a new book. An animation might be the pe... Read more

Opinion and Insight

Personalisation: How Data-Driven Marketing Can Help You Turn Customers into Fans

Distillery, Mon, Sep 21, 2020

What personalisation is, what it’s not and how you can use it to win fans while keeping their data safe, Distillery explains

We see it everywhere in Europe, from the factory floor to the boardroom – technology is transforming how we do business, promising work efficiencie... Read more

Opinion and Insight

How to Grow Your Small Business at Breakneck Speed

Cage Point, Mon, Sep 21, 2020

Cage Point CEO Shattuck Groome discusses how the agency just ranked no. 44 on the 2020 Inc. 5,000 list of fastest-growing private companies in America

Very recently, Cage Point ranked 44 on the list of Inc. 5,000, a prestigious recognition that is awarded to America’s fastest-growing privately-hel... Read more

Opinion and Insight

“Make Advertising Less Like Advertising”

REKORDER, Mon, Sep 21, 2020

Veit Moeller, ECD at Anomaly on scaring people with your work, why insecurity is not a weakness, and Berlin’s teenage years

REKORDER, Berlin-based film and photography creative production studio is proud to support LBB. Over the upcoming months, as part of the sponsorshi... Read more

Opinion and Insight

Distillery Releases Marketing Guide to Personalisation in 2020

Distillery, Fri, Sep 18, 2020

The guide discovers compelling case studies and insights into how brands are using personalisation to reach out to customers

Distillery has released a guide to personalisation in 2020, discovering compelling case studies and insights into how brands are using personalisat... Read more

Opinion and Insight

Leading the Way: GDST Helps Parents through Education Crisis

VCCP, Fri, Sep 18, 2020

Executive chair of VCCP Media, Marie Oldham, discusses how Girls’ Day School Trust stepped up for education during lockdown

Every once in a while, an event will cause the tectonic plates of society to shift inexorably. Covid-19 has that done just that with education. Loc... Read more

Opinion and Insight

The Impact of Covid-19 on India's Hospitality Sector

LBB Editorial, Thu, Sep 17, 2020

With over four decades experience in the sector, K Corp’s Sunil Kapur shares his thoughts on how hospitality will change, writes LBB’s Natasha Patel

The hospitality sector has been one of the industries hardest hit by the Covid-19 pandemic and although restrictions have been easing, things are n... Read more

Opinion and Insight

Global Advertisers Unveil a Collaborative New Approach to Cross-Media Measurement

www.lbbonline.com, Thu, Sep 17, 2020

UK and US to lead implementation following international peer review

The World Federation of Advertisers (WFA) has unveiled an advertiser-centric Framework for cross-media measurement – the 'holy grail' for marketers... Read more