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Opinion and Insight

“If You Are a Composer Working for Advertising Agencies, You Already Composed Something Inspired by Ennio Morricone”

LBB Editorial, Tue, Jul 07, 2020

Composers and music supervisors and producers pay tribute to the maestro of movie music who died this week

When it comes to levelling up the moving picture with the addition of a stirring soundtrack, Ennio Morricone was the maestro. He scored over 400 mo... Read more

Opinion and Insight

Behind the Scenes: Action Sports Cinematography

Eyeforce, Fri, Jun 26, 2020

Eyeforce discusses film techniques, working with athletes and extreme conditions

The ultimate aim of sport cinematography is to transport viewers into the athletes' world. But how to capture what an athlete is experiencing at th... Read more

Opinion and Insight

Tracking Global Production Opportunity

ACTUAL, Fri, Jun 26, 2020

ACTUAL's radar dashboard facilities information through open networks

Commercial and advertising is no stranger to pivoting. Literally overnight, production transitioned from the sound stage to our living rooms. Cinem... Read more

Opinion and Insight

Peacocking on the Post-Covid Catwalk

LBB Editorial, Thu, Jun 25, 2020

The fashion world is embracing tech and e-commerce and figuring out how to navigate a tough economy – but as lockdowns ease, people are getting ready to strut, writes LBB’s Laura Swinton

“I don't know about you, but I can't wait to peacock!” laughs Karl Velasco, associate creative director at Cult LDN + NYC. We’re chatting about wha... Read more

Opinion and Insight

How Has Covid-19 Impacted Influencer Marketing and Are These Changes Here to Stay?

LBB Editorial, Wed, Jun 24, 2020

LBB’s Natasha Patel spoke to influencer talent experts to find out their views on how the past six months have changed the industry

Covid-19 has given rise to social media influencers in a way like no other. With brands less able to go out and film campaigns, many have turned to... Read more

Opinion and Insight

Germany: Why We Need Agile Swiss Army Knife Producers and Talent

.fount, Wed, Jun 24, 2020

Some of Germany’s top agencies and production companies say the demand for a multi-skilled breed of talent is higher than ever

Over the past 50 years, the job of the agency and production company producer may have changed more drastically than any other role. The rise of di... Read more

Opinion and Insight

The Discovery Phase of Digital Projects and Why They Are Important

MerchantCantos, Wed, Jun 24, 2020

Director of digital strategy at MerchantCantos Rick Sellers says "You don't know what you don't know"

For many organisations, digital in its various guises is now the most important platform – to communicate, to service, to sell. Digital projects ar... Read more

Opinion and Insight

REVERIE's Natalia Leite Speaks up on How Not to Be Complacent in the Ad Industry

REVERIE, Wed, Jun 24, 2020

The director's work spans feature films, documentaries, episodic narrative, branded content and commercials, often taking a global and/or female-centric perspective

The early days of Covid-19 messaging was mostly one about coming together. While we had to stay home and socially distance, we were told that we we... Read more

Opinion and Insight

Watch and Learn How Brands Can Leverage the Gaming Boom

Gameloft for brands, Wed, Jun 24, 2020

The video launched on Gameloft Advertising Solutions' YouTube channel

With the rise of shelter-in-place guidelines, it is no surprise that individuals around the world have turned to gaming to fill their time. With an... Read more

Opinion and Insight

Choose the Right Spot Delivery Vendor with Four Simple Rules

Foresyte Media, Wed, Jun 24, 2020

Foresyte Media outlines four steps to help brands and agencies make the best choice

The spot delivery market is a crowded space, which is great news if you’re looking for a preferred vendor to distribute your ads, as there’s so muc... Read more