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Super Bowl

Northgate Market and Circus go Behind the Scenes of the Most Anticipated Super Bowl Ads

AdverPR, Wed, Feb 05, 2020

The behind the scene spots remind viewers the products they are about to see are from Northgate

Northgate Market, the family-owned and operated supermarket chain, alongside its agency Circus (part of MediaMonks, S4Capital’s content practice), ... Read more

Super Bowl

Olay Pays Homage to Women in Science in Super Bowl Spot

Marketing Matters, Tue, Feb 04, 2020

Busy Philipps, Lilly Singh, Nicole Stott and Taraji P. Henson make space for women to pave the way in science

Olay is back at the Super Bowl with an ambitious new ad, created by Badger & Winters, that will continue the brand's commitment to inspire wome... Read more

Super Bowl

Rob Riggle Returns as Mayor of Funner for Harrah's Resort Super Bowl Spot

Raconteur, Tue, Feb 04, 2020

Directed by Caviar's Benjamin Mege, the spot shows how Funner is a state of mind

San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar a... Read more

Super Bowl

Snickers Super Bowl Hole is Fixing the World

BBDO New York, Tue, Feb 04, 2020

Following up from its Super Bowl spot from BBDO New York, Snickers shows how absurd problems are starting to be fixed

The world’s a better place when satisfied. So today, SNICKERS released a series of follow-up TV and radio ads to the brand’s Super Bowl commercial ... Read more

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Super Bowl

Super Bowl LIV: The Top 10 Ads

LBB Editorial, Mon, Feb 03, 2020

2020's Big Game spots were packed to the rafters with comedic celebrity appearances but that doesn't mean there was no emotion, writes LBB's Addison Capper

It's always an interesting task to pick apart the seams of a big event such as the Super Bowl in the hope of spotting the odd trend or two. Super B... Read more

Super Bowl

Turkish Airlines’ Super Bowl Ad Helped Three Americans Take Their First Global Steps

LBB Editorial, Mon, Feb 03, 2020

Cinematic spot was directed by Nico Perez Veiga and created by David Madrid

Turkish Airlines’ Super Bowl spot highlights the surprising number of Americans who have never visited another country by contrasting it with the f... Read more

Super Bowl

Bouncy TurboTax Super Bowl Dance Video Remixes ‘All People Are Tax People’

PRETTYBIRD US, Mon, Feb 03, 2020

Music video style spot was created by Wieden+Kennedy Portland and shot by Old Town Road director Calmatic

TurboTax’s film and song for the Super Bowl marks a celebratory culmination of the brand campaign ‘All People Are Tax People’ that debuted at the s... Read more

Super Bowl

We Thought The Bud Knight Was Dead But Then He Turned Up in Two Tide Ads

LBB Editorial, Mon, Feb 03, 2020

It's a Tide Ad. Or is it? Saatchi & Saatchi launches another multi-part campaign for the brand, writes LBB's Addison Capper

Bud Light's Bud Knight dillied his last dally during last year's Super Bowl. At least, that's what we thought after his eyes were mercilessly poppe... Read more

Super Bowl

John Legend and Chrissy Teigen Say Goodbye to Old Luxury for Genesis Motors

Raconteur, Mon, Feb 03, 2020

The spot directed by Caviar's Neal Brennan launches Young Luxury in Genesis' first Super Bowl spot

For the first time in its short history, Genesis plans to throw its hat into the Super Bowl ring. The spot is set to air on Sunday, February 2nd, d... Read more

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Super Bowl

Bill Murray's First Ever Appearance in an Ad Is a Groundhog Day Revival

LBB Editorial, Mon, Feb 03, 2020

Editors' Choice: Highdive and O Positive's Jim Jenkins deliver a Super Bowl gem for Jeep, writes LBB's Addison Capper

Super Bowl LIV fell on Groundhog Day, a tradition observed in North America around the estimated arrival of spring. The superstition goes that if ... Read more