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The Influencers

Why My Agency Now Insists All Staff Take at Least 5 Weeks Holiday per Year

Truant London, Fri, Sep 18, 2020

INFLUENCER: Truant London's Chris Jefford on why this change is needed now more than ever

Before I ran my own business, the business of ‘holidays’ always used to annoy me.  Hovering between the 20 and the 25-day mark, depending... Read more

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Know Your Audience

Iris, Fri, Sep 18, 2020

INFLUENCER: Iris' Simon Mannion on brief writing tips gleaned from '90s Britpop

During the early nineties, the British Indie scene was awash with talent. Bands like Radiohead, Blur and Pulp created albums that went on to help d... Read more

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Collaboration and Covid – How Lockdown Allowed Us to Innovate

Grand Central Recording Studios, Fri, Sep 18, 2020

INFLUENCER: Grand Central Recording Studios' Molly Butcher on how innovation has taken a leap in audio post production

We have just delivered a radio commercial in 13 hours.If you’re familiar with the nuts and bolts of our world you may be thinking ‘so what?’. But, ... Read more

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Why Did They Do That?

Tag Collective Arts London, Fri, Sep 18, 2020

INFLUENCER: Gary Szabo on giving Tag Collective Arts a name that means exactly what it says

So, it’s 20th December 2019, I’ve just had the traditional few beers with my workmates, about to sign off for Christmas and three weeks with the fa... Read more

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EMI PM: Currently Playing

EMI Production Music, Thu, Sep 17, 2020

Production Music sales manager, Stuart McCarthy, takes inspiration from Nicolas Winding Refn's 2011 hit, Drive

Being part of the music consultancy team in a company - rich with an abundance of copyrights (over 140,000 last time we checked) - I know how imp... Read more

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How to Get a Brand on TikTok

UNIT9 London, Thu, Sep 17, 2020

INFLUENCER: UNIT9's Jaclyn Siu and Annabel Holmes on how brands can develop an authentic presence while staying true to the platform’s content creator roots

TikTok is hogging all the headlines at the moment. And not just because of Trump’s insistence on finding a new owner. Thanks to the platform’s new ... Read more

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Seven Watch Outs for Production Safety

The Institute Of Advertising Practitioners In Ireland, Wed, Sep 16, 2020

Max Brady at Pull The Trigger discusses how the creative industry can get back to work safely following lockdown

Now that we are all back filming - well done to all clients, agencies and production houses in getting back to work safely - there are a few watch ... Read more

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A Fresh Approach to Freshers Week

Posterscope, Tue, Sep 15, 2020

Lee Mabey, integration strategy director at Posterscope, discusses how this year's Freshers events are expected to look a little different thanks to current social distancing measures

This year, a total of 514,020 people of all ages from across the UK have applied (through UCAS) for a place on an undergraduate course at one of ... Read more

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Games are the 'Real' Social Platform

Gameloft for brands, Mon, Sep 14, 2020

Gameloft for brands explains how games in the social environment are about building, not following

Video games have always strived to meet the moment of the day; today, some of the most popular titles are first and foremost social experiences tha... Read more

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Eat Out to Help Out: The Dangerous Game of Discounts

Publicis•Poke, Mon, Sep 14, 2020

Strategist at Publicis•Poke, Calvin Lyon, discusses if the ‘Eat Out to Help Out’ initiative is really helping restaurants long-term

There is little doubt across the UK that the government’s infamous ‘Eat Out to Help Out’ scheme has been a runaway success. The latest treasury fig... Read more