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The Influencers

A Post-Apocalyptic View From the West Coast Vol.3

MSQ Partners, Tue, Jun 23, 2020

INFLUENCER: Chairman and chief creative officer of The Gate San Francisco, Beri Cheetham, discusses how consumerism is on the brink in the US

'Consumer'. I’ve always loathed this word. It’s an impersonal and slightly nebulous term that’s meant to help people in marketing departments ident... Read more

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What I’ve Learned Managing an Agency in the Midst of a Pandemic

Innocean Worldwide Canada, Mon, Jun 22, 2020

INFLUENCER: It’s up to us to apply the lessons and be ready to change again, says Innocean Worldwide Canada's Norman Melamed

We began 2020 with a business plan for growth and our clients kicked off the year with strong business results. We were hiring and looking forward ... Read more

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The Unifying Power of Laughter

SALT.TV, Mon, Jun 22, 2020

INFLUENCER: SALT.TV director Nick Collett on why you should be hiring funny people to make funny stuff

Making comedy is so damn hard. It’s one of the reasons I love doing it. Part of the difficulty comes from how easy it is to measure your success. T... Read more

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Everything You Need to Know About the PS5

REWIND, Fri, Jun 19, 2020

INFLUENCER: REWIND’s Sol Rogers gives the lowdown on PlayStation 5 and the future of PSVR

Sony finally released details about the highly anticipated PlayStation 5 (PS5) with a live stream event on YouTube on June 11th. The event revealed... Read more

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DCO: Will Our New World Give Us a Chance to Rethink Creativity?

Peach, Fri, Jun 19, 2020

Craig Russill-Roy, Peach’s Director of Advanced TV, explains how understanding dynamic creative optimisation can give us a window into the industry’s future

Would you rather hire twenty new creative people, or twenty new data people? How agencies answer that question will tell us much about how the crea... Read more

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Is Now the Time for Chief Behaviour Officers?

Bold White Space, Thu, Jun 18, 2020

INFLUENCER: Bold White Space's Nick Ford‑Young on a role that may have far more wide-spreading value than we first assume

The great David Ogilvy once said "The problem with market research is that people don't think how they feel, they don't say what they think and the... Read more

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Brands, Don’t Sleep on Snap

UNIT9 London, Thu, Jun 18, 2020

INFLUENCER: The future of AR for brands isn't simply a creative expression, it’s the next generation of storytelling, says UNIT9's Rosh Singh and Adam Mingay

Last week at its annual developer summit, Snap made huge strides in positioning itself as the dominant platform for AR. Let’s start with the n... Read more

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'For the Industry to Tackle Racism, We Need to Start Seeing it'

AKQA UK, Mon, Jun 15, 2020

Rosie Cross, AKQA strategist in London looks at how racism can run deeply and how the industry can learn from the past to look towards the future

AKQA London Strategist Rosie Cross explores how we must interrogate our actions more deeply in order to tackle racism in our industry.Over the last... Read more

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How the Pandemic Will Change Production Forever

Bang TV, Wed, Jun 10, 2020

INFLUENCER: The industry can quickly lay the foundations of a healthy and vigorous future, writes Bang TV's Jeremy McWilliams

The pandemic is not going to bring about a metamorphosis in production. But recessions are always a good opportunity to reset and get rid of things... Read more

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Industry Upended: How Creative Is Adapting to Production

Production Service Network PSN, Fri, Jun 05, 2020

INFLUENCER: PSN's Michael Moffett on finding solidarity in a shaken world

Emerging bruised and confused from the coronavirus, my Spanish father-in-law’s metaphorical pun of cornadavirus is an apt description at how this p... Read more