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The Influencers

What Happens When an Agency Wins Santa Claus' Brief

M&C Saatchi Australia Group, Wed, Dec 02, 2020

M&C Saatchi Sydney's group creative director takes inspiration from Matt Beaumont with a very cheeky email chain

Andy Flemming, group CD at the agency has a message for all the ‘rascals’ reading the below email thread: “Yes, the email format is a tribute to Ma... Read more

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2020: The Weird Year That Shaped Our Agency

Truant London, Wed, Dec 02, 2020

Chris Jefford at Truant London reflects on the weirdness of 2020 and what that's meant to his agency

Truant London's Chris Jefford takes a look back at the weirdness of 2020 and what this has meant for his agency.Of the nine years that we’ve been ... Read more

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Can We Go Back to the Future of Sound?

GINGER x MassiveMusic, Tue, Dec 01, 2020

Shai Hirschson and Marijn Roozemond give insight into the future of sonic technology

Brands have a face, a name and a personality, but some are still missing a voice. The feel, tone and attitude of a brand can be captured and heard ... Read more

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250 Years of Beethoven

EMI Production Music, Tue, Dec 01, 2020

EMI PM's Alice Benton celebrates the milestone of the classical giant

Alice Benton, creative assistant, EMI PM takes a look at music's most influential artist, Beethoven. 2020 has been a year that’s marked ... Read more

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A Lesson from The Queen’s Gambit: How to Turn a Brand around in Two Weeks

LOLA MullenLowe, Tue, Dec 01, 2020

The case for creativity in advertising sits outside of advertising, writes LOLA MullenLowe head of strategy Lucas Rodriguez

OK, here’s the situation. It’s October 1st, 2020. You are the CMO of a car company. You’ve recently been appointed to save it from slumping sa... Read more

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Crucible Moments: Fernando Machado

The Talent Business, Mon, Nov 30, 2020

The marketing genius behind Burger King’s McWhopper, Proud Whopper and Moldy Whopper, RBI’s CMO, kicks off our new series of interviews inspired by The Talent Business

The Talent Business is the world leader in executive search for businesses fuelled by innovation and creativity. Its experience of partnering CMOs ... Read more

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A Seismic Shift in Consumer Behaviour

Ogilvy Australia, Mon, Nov 30, 2020

Ogilvy Sydney group creative director, Jenny Mak, on the rise of eCommerce and what it means for brands

Jenny Mak is a group creative director who’s passionate about creating work that solves big business problems with creativity. She loves making wor... Read more

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Triller, TikTok, Reels: Are They All the Same?

Takumi, Mon, Nov 30, 2020

Takumi takes a look at the battle of the short-form video apps and who will win

In the last year, we have seen an explosion in short-form video apps and features.The success of TikTok has led to new short-form video apps being ... Read more

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Wolves, Vampires and Motorbikes: How Twilight Helped GCVRS Win at the Themed Entertainment Awards

Grand Central Recording Studios, Fri, Nov 27, 2020

Head of immersive production at GCVRS Mike Hill discusses how their work for Twilight Saga: Midnight Ride took them to the top at the Themed Entertainment Awards

Mike Hill, head of immersive production at GCVRS discusses how the team created a mock simulator in London and spent two weeks on site at Lionsgate... Read more

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If Planning Can Be Messy, Curiosity is Our Compass

Engine, Fri, Nov 27, 2020

Liz Baines, Head of Strategy at Engine Creative on how to approach tricky problems with more creativity and less defensiveness

For planners, curiosity is the fuel that powers us towards the best answers to the toughest problems. But locked down at home, when it feels like t... Read more