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The Influencers

Vietnam as You Have Not Known It: New Vistas and Stories of Clean Green Energy

The CREATV Company, Fri, Oct 16, 2020

The CREATV Company's production and post coordinator Phoebe Tran on impressive new locations that combine Vietnam’s natural beauty and its high-tech modernity

Colossal wind turbines towering against majestic mountain backdrop…Vast fields of solar panels gleaming beneath a blazing sun, stretching far towar... Read more

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NSFW Is Dead, Long Live NSFL

LP/AD, Fri, Oct 16, 2020

INFLUENCER: Welcome to your newfound freedom, writes LP/AD's Alex Shifrin

Last week, I saw a post online that came with the caveat NSFW. It occurred to me that the idea of Not Safe for Work, and the implication of content... Read more

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Failure Only Happens If You Let It

Merkley+Partners, Fri, Oct 16, 2020

INFLUENCER: Understand that 'failure' is temporary and can be overcome, writes Merkley+Partners' Scott Gelber

It is only when you believe that you have failed that it truly occurs. If you refuse to accept the 'failed' outcome and resolve to be relentless an... Read more

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Content Marketing in the Time of Covid-19

SHERPA, Fri, Oct 16, 2020

SHERPA account director Scott Elmslie reflects on how content can help brands make human connections during the pandemic

It goes without saying that these are extraordinary times we're living through. It's very rare in life that something affects us at this scale on a... Read more

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Why Directors Should Be Paid for the Treatment Process

BRYGHT YOUNG THINGS, Fri, Oct 16, 2020

INFLUENCER: Bryght Young Things' Daniel Navetta seeks to open up a dialogue around reimagining the framework of the architecture of the director treatment process

If I’ve learned anything about attention spans, it’s this: don’t bury the lede. So here it is, directors should be paid for the treatment process.&... Read more

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The Weight of a Piece of Paper

Butter, Fri, Oct 16, 2020

INFLUENCER: Butter LA's Annick Mayer on 'Election Anxiety' and trying to have faith in a system that has shown little reason to believe it will be free from corruption

When we watched our ballots slip through our mail slot, there was an initial sense of giddiness. The dogs knew not to touch them, unlike the countl... Read more

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"Digital Agency Pitch Process Really Needs an Overhaul"

Undigital, Fri, Oct 16, 2020

Co-founder and strategic director at UnDigital Kristen Cornale on outdated pitch processes and how they should be reinvented

Since March this year, Covid-19 has changed so much about how and where a business operates. In June this year, Roy Morgan reported that over a thi... Read more

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My Trails Are on Fire and I’m Pissed – So I Made an Ad

McKinney, Fri, Oct 16, 2020

McKinney LA GCD Andy Pearson on how the California wildfires' impact on his life, the mountains he loves, and our planet - and what we all have to do about it.

For years, my LinkedIn bio has simply stated: “I make ads and run but rarely at the same time.”Unfortunately, thanks to climate change, that’s no l... Read more

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It’s in The Science, Stupid

Joe Public United, Fri, Oct 16, 2020

Joe Public United’s Group CSO Laurent Marty on how logic-dominated advertising might be killing growth and advertising effectiveness

In 2019, a largely commented event shook the world of advertising, albeit in line with a durable marketing trend: business consultancy Accenture ac... Read more

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Breaking Bad: Learning to Surf the Chaos

The Royals, Fri, Oct 16, 2020

The Royals Sydney head of strategy Tom Donald on control, behavioural economics and how to surf through chaos

Fires. Floods. Planes grounded. Cities locked down. Jobs lost. Kids homeschooled. Super accounts drained. Skyrocketing national debt. And for many,... Read more