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Latest news


Uprising: How Roxana Nita Unleashed Her Creative Voice Through Silent Movies

Cheil Worldwide, 10 hours ago

The Cheil Romania Group CD talks to LBB's Laura Swinton about riding the adrenaline wave of coming up with ideas and embracing the strength of the introvert

It’s a rather sweet irony that Cheil Romania’s Group Creative Director Roxana Nita’s most famous piece of creative is immersed in the world of sile... Read more


Uprising: Conor Gooner's Journey from Selling Sketches to Becoming a CGI Artist

Limehouse, Thu, Sep 17, 2020

The senior CGI artist at Limehouse Creative on how a love of drawing took him from graphic design to animation and beyond, writes LBB’s Natasha Patel

There are not many people who can say that their career path began with a passion that had them suspended from school. But Conor Gooner is an excep... Read more


Uprising: Inaan Budhiraja on Creating His Own Legacy in the Industry

McCann EMEA, Tue, Sep 15, 2020

The junior strategist at FP7 McCann explains to LBB’s Natasha Patel about having an awareness of the industry from a young age but waiting until the time was right to join

Curiosity and cultural understanding are core parts of the strategist’s toolkit. And for Inaan Budhiraja, they’re as natural as breathing.  In... Read more


Uprising: Make Some Noise for James Utting

Factory Studios, Mon, Sep 14, 2020

The Factory sound designer tells Laura Swinton how he went from drumming on his kitchen table to a sonic whizz

High school was something of a crossroads for James Utting. The sound engineer at Factory very nearly ended up on a different career path altogethe... Read more


Uprising: VFX Artist Kayako Ono on the Magical Mix of Art and Technology

Nice Shoes, Thu, Sep 10, 2020

The Nice Shoes VFX artist tells Addison Capper about the importance of artistic perspective on top of technical knowhow and how a chance encounter in a pop-up ramen shop peaked her interest in VFX

One thing that’s always good to ask people in advertising is how they got into this hellraiser of an industry in the first place. Was it always the... Read more


Samona Olanipekun: “I’m Trying To Organise The Chaos”

RadicalMedia Europe, Wed, Sep 09, 2020

The newly-signed RadicalMedia director talks LBB through his most powerful work, finding inspiration in science fiction, and defining home in a globalised world

Photo credit: Bradley Lloyd-Barnes“It feels like a completely natural evolution for me”, says Samona Olanipekun. “It seemed like every other projec... Read more


Uprising: Justyna Obasi’s Work to Counter the White Eurocentric Gaze

Park Pictures, Tue, Sep 08, 2020

The Park Pictures director tells LBB’s Alex Reeves about her empathetic nature, single-minded determination and radical filmmaking plans

As someone who’s grown up with Nigerian and Polish heritage in a variety of countries, Justyna Obasi is reticent to talk about the complex perspect... Read more


Uprising: How a Spectrum of What It Is to Be Asian Shaped Aneeza Arshad's Creativity

McCann Asia Pacific, Mon, Sep 07, 2020

The art director at McCann Hong Kong reflects on a multicultural upbringing that once had her cowering in shame but now has given her the impetus to succeed, writes LBB’s Natasha Patel

For Aneeza Arshad implementing multiculturalism and diversity into creative work is one her main goals as art director at McCann Hong Kong. Delving... Read more


Uprising: Zoe Schack’s Emmy Nomination and Stories of Editing for Spike Jonze and Beastie Boys

Final Cut Los Angeles, Thu, Sep 03, 2020

The Final Cut LA editor speaks to Addison Capper about helping edit ‘Beastie Boys Story’, the importance of understanding others for great storytelling, and why a life as a sculptor wasn’t for her

Zoe Schack has a love of storytelling and desire to understand other people that she pays thanks to her family for. She grew up in a conservative J... Read more


Uprising: The Multi-pronged Path of Roshni Sabolcik-Gosalia

Mustache, Wed, Sep 02, 2020

The Mustache post production supervisor tells Addison Capper about working in theatre, advertising, reality TV, scripted series, documentaries, live news programmes and feature films before winding up where she is today

Roshni Sabolcik-Gosalia has, in her words, had countless job titles. Her first job after graduating with a film degree from Penn State Univers... Read more