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Work of the Week

Work of the Week: 19/06/20

LBB Editorial, Fri, Jun 19, 2020

A trans woman’s uplifting story of acceptance and successful living is one of seven pieces of work that we loved from the past week

DIESEL’s ‘For Successful Living’ spirit converged with the sentiment of Pride month this week, telling the story of a transgender woman, Francesca,... Read more

Work of the Week

Work of the Week: 12/06/20

LBB Editorial, Fri, Jun 12, 2020

In week when creative work returned its focus to a broader range of issues, some reminded us that anti-racism is vital for a long time to come, writes LBB’s Alex Reeves

It’s almost three weeks since the killing of George Floyd jolted the Black Lives Matter movement into its new, most intense wave of protests and de... Read more

Work of the Week

Work of the Week: 05/06/20

LBB Editorial, Fri, Jun 05, 2020

The best piece of work this week is less an ad, more an explicit call to action, writes Addison Capper

The best piece of work to come from a brand in the past week isn't really a piece of work at all - and is all the more important for it. While nume... Read more

Work of the Week

Work of the Week: 29/05/20

LBB Editorial, Fri, May 29, 2020

The best work from the past week is a global mix of ads from Finland, Malaysia, Korea, Italy, Brazil, France and the US, writes LBB's Addison Capper

“Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, it’s that no matter h... Read more

Work of the Week

Work of the Week: 22/05/20

LBB Editorial, Fri, May 22, 2020

A Canadian grocery chain's low-key but useful banger of a tune is one of eight pieces of work that we loved from the past week

In a bid to educate customers and in no way remind them of "these uncertain times", a Canadian grocery chain entered into songwriting this past wee... Read more

Work of the Week

Work of the Week: 15/05/20

LBB Editorial, Fri, May 15, 2020

Creative problem solving abounds as we descend another week deeper into the pandemic, writes LBB’s Alex Reeves

We’re so past the cookie-cutter “in it together” platitudes from brands now. If you take a look at the best work we’ve seen this week you’ll see a ... Read more

Work of the Week

Work of the Week: 07/05/20

LBB Editorial, Thu, May 07, 2020

The combination of a ‘90s hit and a classic fast food dish is all that McDonald’s NZ needed to make a winning ad, writes LBB’s Alex Reeves

It’s the simple pleasures that bring me the most joy. And that applies to advertising too. Which is why I love DDB New Zealand’s 15-second announce... Read more

Work of the Week

Work of the Week: 01/05/20

LBB Editorial, Fri, May 01, 2020

16 DOPs across the US were directed remotely to gorgeous effect in one spot featured this week, writes LBB’s Natasha Patel

It is said that out of darkness comes light, and, now more than ever, much of the light in the world is thanks to the courage and care shown by man... Read more

Work of the Week

Work of the Week: 24/04/20

LBB Editorial, Fri, Apr 24, 2020

Advertising is finally finding room for levity again this week, writes LBB’s Alex Reeves

When so many people in the world suddenly find themselves in the same situation, cliches develop quickly. That’s why we’re so done with all of the ... Read more

Work of the Week

Work of the Week: 17/04/20

LBB Editorial, Fri, Apr 17, 2020

Ads from Apple, Bacardi, Tesco and even a national production association all speak to the state of the world right now but in their own unique ways, writes Addison Capper

Like so many brands, Apple released a spot this week that was made purely out of user-generated content. But, given that this was an ad for Apple, ... Read more