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Your Shot

Your Shot: Inside the Animatronic Magic of Ikea’s the Tortoise and the Hare

Pulse Films, Thu, Sep 17, 2020

Pulse Films director Sam Pilling tells Laura Swinton how the Jurassic Park’s veloci-raptors inspired him when tackling the Aesop classic

If Aesop were alive today, he’d probably be working in advertising. Big ideas and big characters – and if his stories didn’t change behaviour we wo... Read more

Your Shot

Your Shot: How Hennessy VS and Droga5 Brought the Story of the First Black Chess Grandmaster to Life

Droga5 New York, Tue, Sep 15, 2020

Delve behind the scenes of the lovingly-crafted ‘Maurice Ashley and the Black Bear School’ with Droga5 NY’s Ruben Mercadal

If we were Hollywood producers, or, say, Netflix cheque writers, we’d be keeping a very close eye on Hennessy’s ‘What’s Your Wild Rabbit’ campaign.... Read more

Your Shot

Prison or Sanctuary? Dancers on a New York Rooftop Explore the Mental Health Impact of Lockdown

Spy Films, Thu, Sep 10, 2020

Director Ezra Hurwitz on working with New York ballet dancers and Sarah Jessica Parker for a film for National Alliance of Mental Health. Written by Laura Swinton

Before becoming a director, Ezra Hurwitz was a dancer. He danced with the New York City Ballet and Miami City Ballet. So when it came to untangling... Read more

Your Shot

Get to Know the Black British Superheroes in Stormzy’s Stunning Animated Video

COMPULSORY., Wed, Sep 09, 2020

Director Taz Tron Delix talks LBB’s Alex Reeves through some of the inspiring characters and moments in the UK rapper’s beautiful, bittersweet promo

A lot’s changed since Taz Tron Delix finished his treatment for Stormzy’s ‘Superheroes’ music video at the start of May. George Floyd was still ali... Read more

Your Shot

Hiro Murai on Wushu Inspirations for FKA twigs’ ‘Sad Day’

Doomsday Entertainment, Mon, Sep 07, 2020

The Doomsday Entertainment director tells Addison Capper about his and FKA twigs’ swordplay-packed music video shot in a North London suburb

Two people with a history of creating generally quite incredible music videos are Hiro Murai and FKA twigs. Hiro is the director behind, among many... Read more

Your Shot

The Great Drought: How Great Guns’ Roar Uthaug And Manchester City Created A World Without Water

Great Guns, Tue, Sep 01, 2020

The Tomb Raider director talks LBB through his starkly dystopian campaign for Xylem, made with the help of Manchester City FC

When Great Guns’ Roar Uthaug began work on a film warning about a possible ‘end of football at the start of the year’, he didn’t expect his caution... Read more

Your Shot

How Coronavirus Sent This ŠKODA Ad Back to the Drawing Board... Twice

Publicis Worldwide, Fri, Aug 28, 2020

The creative team from Fallon London explain the emotional twists and turns of a project that became the brand’s first ‘virtual ad’

ŠKODA has the latest instalment in its Driven by Something Different series, with a film created by Fallon London to promote its range of SUV model... Read more

Your Shot

How The New York Times’ Chaotic Snapshot of 2020 Life Came to Be

LBB Editorial, Thu, Aug 27, 2020

Addison Capper speaks to The New York Times, Droga5 and Wave Studios to get the lowdown on one of the best campaigns this year

The New York Times' 'The Truth Is Worth It' campaign needs little introduction. It was one of only four Immortal Awards winners in 2019. It won two... Read more

Your Shot

Your Shot: Standing Up for Gen Z with Billie Eilish

www.lbbonline.com, Wed, Aug 19, 2020

Saatchi & Saatchi’s Franki Goodwin reflects on a collaboration with one of the world’s most influential teens to beautifully advocate for a whole with Deutsche Telekom

“Just a bunch of kids that are screen obsessed,” says Billie Eilish at the start of the new Deutsche Telekom campaign, perfectly intoned to communi... Read more

Your Shot

Your Shot: How Sennheiser’s ‘Super Audio Nerds’ Created the Perfect Track to Test Headphones

MullenLowe Open, Wed, Aug 19, 2020

Ben Knight from MullenLowe Open and Stefanie Reichert from Sennheiser talk about the key decisions and lessons in making music to help you ‘Hear the Difference’

German-born audio brand Sennheiser has been about providing a sound experience that’s a cut above for 75 years. The team there believes that when y... Read more