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Your Shot

Hot Buzz: How Bee_nfluencer Swarmed Instagram (with a Little Help from Publicis)

Publicis Conseil, 8 hours ago

LBB’s Laura Swinton sits down with the world’s first bee social media influencer ...

She has nearly 300,000 fans on Instagram and partnership deals with big brands like Airbnb and Ricola, as well as the famous French department stor... Read more

Your Shot

Your Shot: ‘Getting Your Period or Being a Woman is Sometimes Pretty Shit’

LBB Editorial, Tue, Jul 07, 2020

Director Nisha Ganatra, AMV BBDO’s Nadja Losgott and Nicholas Hulley and Essity’s Martina Poulopati and Tanja Grubner chat to LBB’s Laura Swinton about #wombstories, a beautiful and taboo-busting campaign

In less than a week, the Bodyform/Libresse film Womb Stories has clocked up over 1 million organic views on the brand’s UK page and over seven mill... Read more

Your Shot

Your Shot: Collaborating with the Calmest Two-Tonne Bull for MoneySuperMarket

LBB Editorial, Thu, Jun 25, 2020

The creatives, director and VFX supervisor reflect on a pre-lockdown production that brought them face to face with “the De Niro of the bovine world” and gave them the chance to release the Kraken

The latest campaign for MoneySuperMarket is one of those ads that reminds us all of how much fun working in advertising has the potential to be. Ju... Read more

Your Shot

'Naive, Idealistic and Underfunded': Documenting the Athlete Refugee Team’s Shattered Olympic Dreams

Hungry Man UK, Wed, Jun 24, 2020

Director Richard Bullock tells LBB’s Alex Reeves about three years of making the emotional feature documentary ‘RUN’ with Swiss sportswear brand On

Last weekend saw World Refugee day marked by a poignant human story - a documentary feature film charting the journey and delayed Olympic dreams fo... Read more

Your Shot

Your Shot: How the Mumbai Police Taught Reckless Honkers a Lesson They Won’t Forget

FCB APAC, Tue, Jun 23, 2020

FCB Interface’s CCO speaks to LBB’s Natasha Patel about making a statement through teaching noisy drivers a message in patience

Mumbai is one of the world’s most densely populated cities – and with more people comes plenty more noise. In light of this, and the high levels of... Read more

Your Shot

These Tiny Soaps from Lush and Deliveroo Take Exactly 30 Seconds to Wash Your Hands

LBB Editorial, Mon, Jun 22, 2020

An innovative partnership devised by ‿ and us in Dubai led to the creation of 16,000 tiny, Covid-19-fighting soaps. Fadi Yaish talks to LBB’s Laura Swinton

In the fight against Covid-19, one of the simplest and most effective things we can do to minimise the risk of spreading infection is to wash our h... Read more

Your Shot

Your Shot: Ashnikko and Grimes’ Twisted Anime Horror Story

LBB Editorial, Fri, Jun 19, 2020

Director Mike Anderson explains what went into this violent tale of a “Sailor Moon transformation gone awry”

When the video for ‘Cry’ by Ashnikko featuring Grimes dropped a couple of days ago, LBB’s Alex Reeves was floored by it. He wasn’t alone, if you re... Read more

Your Shot

Your Shot: Vita Coco’s Homage to NYC’s Brilliant Bodegas

LBB Editorial, Wed, Jun 17, 2020

Interesting Development co-founder and CCO Paul Caiozzo tells LBB’s Addison Capper why it was important for Vita Coco to support this stalwart of the city and how art directors had to unlearn their training to bring the campaign to life

New York City's bodegas are a stalwart of the city. They keep New Yorkers of all shapes, sizes, ethnicities and wealth fed, watered and stocked up ... Read more

Your Shot

This Short Film Doubles Up as an Open-Ended Black Lives Matter Activism Tool for Everyone

LBB Editorial, Wed, Jun 17, 2020

Jazeel Gayle tells LBB’s Addison Capper about utilising the words of Dr Martin Luther King to help with consistent and concise messaging around the Black Lives Matter movement

Like so many people, Jazeel Gayle was galvanised into action upon witnessing the death of George Floyd at the hands of the Minneapolis Police Depar... Read more

Your Shot

Your Shot: McCann LATAM’s Cross-Office Collaboration for L'Oréal

McCann LATAM, Fri, Jun 12, 2020

Juan Pablo Curioni, ECD at McCann Buenos Aires, and Alfredo Alquicira, ECD at McCann Mexico, tell LBB’s Addison Capper about inspiring lockdown beauty experimentation

One of the positives of life in lockdown is the lack of pressure to conform to the levels of smartness that society tends to demand. Sure, I find i... Read more