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Creative

A Quick Guide to Rights Clearance

Greenlight releases a practical tool to help creatives produce unforgettable campaigns utilising third party rights

A Quick Guide to Rights Clearance

What do Albert Einstein, The Wizard of Oz, The Eiffel Tower and Daniel Craig all have in common? They all need to be cleared for commercial ad campaign.

Rights clearances can be quite tricky as often there are several rights in a single piece of content. For example, a clip from the program may require permission from a studio, but underlying IP rights may belong to another party. Actors and music in the clip would need separate clearances as well. Greenlight hear from creatives and producers alike that they would rather change a concept rather than having to deal with IP licensing, and think the best idea should win. It is here to help navigate the intricacies and complexities of the whole clearance process.

After 30 years of work, it put together a Pocket Rights Clearance Guide as a practical tool to help creatives produce unforgettable campaigns utilising 3rd party rights. To get your guide on rights clearance - download your pocket guide to rights clearance here.

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