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Creative

Actress Jillian Bell Makes Herself at Home in HomeGoods' Comedic Shorts

Six part online series from McCann New York and Merman sees Jillian find joy and friendship in HomeGoods stores

Actress Jillian Bell Makes Herself at Home in HomeGoods' Comedic Shorts

HomeGoods has everything you could ever want to make a great home. Which made us wonder, “What would happen if someone actually did that?” The result was a short-form online comedy series in which Jillian Bell makes herself way too at home, at HomeGoods.

‘Home Sweet HomeGoods’, a six-part online content series directed by John Riggi (30 Rock, Modern Family, Unbreakable Kimmy Schmidt), features Jillian Bell in her new ‘home’ at HomeGoods. Through the thrill of the finds around the store and a lovable cast of HomeGoods employees and customers, Jillian discovers joy, friendships and a lot about herself.

The content series will be available starting Wednesday, June 23rd, 2021 on HomeGoods YouTube and Instagram channels. HomeGoods will support the series through Digital, Social, Public Relations, Email, and In-Store efforts, as well as integrations through Entertainment Tonight and Access Hollywood.

Find all of the episodes here

Written through a collaboration between director, John Riggi, Actress, Jillian Bell and Kristin Hensley and Jen Smedley, the content series was concepted by McCann New York and produced by Merman. 

Home Sweet HomeGoods is a new brand effort within the existing “Go Finding” campaign. With its unique, ever-changing high quality selection and incredible savings, HomeGoods inspires new ideas, incites a rush of adrenaline and is a shopping experience that is more satisfying than any other. Because HomeGoods isn’t just about the things you find, but the feeling of finding them, just like Jillian Bell does in the series.  


Featured Companies: Merman US , Edelman

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Agency

Creative Agency: McCann

Chief Creative Officers, North America: Tom Murphy and Sean Bryan

EVP, Executive Creative Director: Lauren McCrindle

EVP, Executive Creative Director: Erin Wendel

Creative Director: Lindsey Aquino

Creative Director: Haley Cole

Chief Production Officer, North America: Nathy Aviram

EVP, Head of Talent Partnerships: Danielle Korn

Executive Producer: Tammy Lecker

EVP, Executive Account Director: Darla Price

SVP, Group Account Director: Rik Koletar

Account Director: Christina Rizzo-Palestina

Account Director: Nicole Hruby Daniel

Account Executive: Fatima Del Barco

EVP, Head of Brand Strategy: Emily Portnoy

SVP, Group Strategy Director: Laura Frank

VP, Social Strategy Director: Danielle Karr

Strategy Director: Rosalind Mowitt

VP, Communications Strategy Director: Will Zweigart

Senior Social Strategist: Stephanie Brown

Business Affairs Manager: Madeline McCarty

Director of Talent Payment: Terry Marcello

Talent Payment Coordinator: Willow Manning

Client

Client: TJX/HomeGoods

Production

Production Company: Merman

Director: John Riggi

Managing Partner, Executive Producer: Kira Carstensen

Managing Partner, Executive Producer: Ellen Clarke

Managing Partner, Executive Producer: Annique DeCaestecker

Head of Production: Jeff Sommar

Producer: Mandy Siu

Producer: Sabrina Sipantzi Ballard

Media

Media Agency: Mindshare

PR

PR Agency: Edelman

Category: Retail Stores , Retail and Restaurants

Genre: Comedy , People