adam&eveDDB Wins Global Dr. Oetker Business Across 40+ Markets
adam&eveDDB has been appointed as Dr. Oetker’s lead global creative agency and briefed to strengthen its international brand portfolio.
The agency will develop a powerful and distinctive master brand strategy for Dr. Oetker and work on its international sub-brands. The business covers 40+ markets including Germany, Spain, Netherlands, Poland, Italy, Canada and the UK, where it has sponsored The Great British Bake Off.
The brand owner kicked off an international agency pitch in February 2021 for agency partners to help revamp its master brand and promote its sub-brands.
adam&eveDDB pitched alongside DDB Dusseldorf and PR agency FleishmanHillard. Dr. Oetker also appointed design consultancy Design Bridge to develop master brand and product design.
Rob Nichol, global business director at adam&eveDDB said: “We are thrilled to become Dr. Oetker’s global communications partner. Dr. Oetker products are enjoyed in millions of homes across the world every day and we’re looking forward to helping the brand become more meaningful and deepen consumers’ relationship with the Dr. Oetker products they love.”
Claudia Willvonseder, senior executive manager international and brand & innovation manager at Dr. Oetker, said: "With these agency appointments, we are getting experienced international partners on board. They will help us to position our Dr. Oetker master brand and the internationally managed sub-brands even more clearly in the international and digital context."