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ASDA Offers the ‘Christmas We All Need at the Prices We All Want’ in Wholesome Christmas Ad

The major supermarket introduces Bruce the Brussel Sprout Cake, the Extra Special Vegan Bao Bun Selection and a classic turkey in 2020 campaign from AMV BBDO

ASDA Offers the ‘Christmas We All Need at the Prices We All Want’ in Wholesome Christmas Ad

ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’. The 'ASDA Price Christmas' campaign, created by AMV BBDO, sees the return of real-life ASDA super-fan Sunny and his family­, who previously featured in the ASDA price re-launch and Halloween campaigns.

Viewers follow Sunny and his family getting ready for Christmas with the great range available at ASDA and George. The ad features hero items from ASDA’s festive offering, including the new Bruce the Brussel Sprout Cake, the Extra Special Vegan Bao Bun Selection and a classic turkey.

Sunny decorates the house with Christmas lights from ASDA in preparation for the big day, and the ad ends with the house spectacularly lit up to the excitement of his children, and the bemusement of his next-door neighbour Christine.

The ad is set to the upbeat 1967 Christmas classic 'That’s What Christmas Means to Me' by Stevie Wonder.

The ad launched with a special one-minute film on 2nd November, with the TV ad also running in a 20-second cut-down as well as additional 20-second product focussed spots. The campaign is further supported by social, radio and print.

ASDA’s chief customer officer, Anna-Maree Shaw, said: “At ASDA, we know how important Christmas is for our customers, this year more than ever before. Christmas is going to be a little different for everyone, but through our ‘ASDA Price Christmas’ campaign, we want to reassure customers that everyone can have an extra special Christmas at the prices they want, which is why we’re keeping prices magically low. With great quality products at great value across food, drink and home, customers can make the most of the festivities without having to compromise.”

Eilidh Macaskill, vice president creative and media at ASDA, added: “We’re so excited the festive season is finally here, and can’t wait for our advert to hit TV screens. We loved working with Sunny and his family to bring our ASDA Price Christmas to life, showcasing the magic of Christmas at prices that all customers deserve.” 

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Client: ASDA

Chief Customer Officer: Anna-Maree Shaw

VP Creative & Marketing: Eilidh Macaskill

Senior Director Broadcasting: Leah Spears

Senior Manager Broadcasting & TV: Rebecca Holmes

Broadcast & TV Managers: Leanne Shields and Gina Booth

Broadcast Planners: Elliot Halloran and Lydia Robbins

Creative Agency

Creative Agency: AMV BBDO

Creative Director: Alex Grieve

Agency Planner: Sam Williams and Jack Swain

Agency Account Team: Bobbie Gannon, Charlotte Oram Phoebe Swan, Rachel McEwen, Ethan Meade and Lucy D’Urso

Agency Producer: Yvonne Chalkley and Caroline Jemerifo

Media Agency

Media agency: Spark Foundry


Production Company: Hunky Dory

Director: Jack Clough

Production Co. Producer: Nick Papworth

Post-production Company: Electric Theatre Collective

Business Affairs: Maxine Thompson and Tony Price

Audio Post-production: Wave Studios

Original composition: Roger Greenaway @ Air-Edel

Music Arrangement: Nathan Klein @ Air-Edel

Category: Retail and Restaurants , Supermarkets