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Ashley Jensen and Heston Blumenthal See the Funny Side of Festive Food in Waitrose Christmas Ad

Extras star proves that the best bit of Christmas is the food in spot from adam&eveDDB and director Jeff Low

Ashley Jensen and Heston Blumenthal See the Funny Side of Festive Food in Waitrose Christmas Ad

This Tuesday 16th November, Waitrose is launching its Christmas campaign, ‘You Can Taste When It’s a Waitrose Christmas’, which puts delicious, quality Christmas food at the very centre of celebrations for this year’s festive season. The 60 second advert, featuring Extras star Ashley Jensen, showcases why “the best bit of Christmas is the food”, no matter the time, place or occasion.

The fun-filled advert, which has been created by adam&eveDDB, and shot by acclaimed comedy director Jeff Low, features a number of relatable Christmas scenes that Ashley Jensen trumps each time with Christmas food, from carolling to opening presents, hosting a Christmas party to enjoying a family Christmas feast. The scenes are infused with mischievous humour, with one featuring Jensen passing off Heston Blumenthal’s mince pies as her own before attempting to serve them to him, and provide a glimpse of some of this year’s festive favourites, including our Truffle Smoked Salmon, No.1 Truffle Prosciutto Crudo, Bronze Feathered Free Range Turkey, Heston Night Before Christmas Mince Pies, No.1 Fig, Honey & Walnut Christmas Pudding, Pork Apple & Calvados Stuffing, Gianduia Torta Da Festa and the festive classic, sprouts - but loaded with pancetta!

Martin George, Waitrose customer director, comments: “Food plays such a wonderful role in creating those special moments and we know how incredibly important this Christmas is to so many people, after we were unable to have all of our family and friends around us last year. We felt the feasting and celebrations deserved the spotlight in this year’s campaign because after all, the best bit of Christmas is the food.”

Heston Blumenthal comments: “My scrumptious Night Before Christmas Mince Pies and The Giant Cracking Penny make it even easier to be the ultimate host over the busy festive season, along with the other ready made goodies that you can pick up in Waitrose shops or online! Our Christmas treats mean that you’ll still be able to wow your guests while also being able to focus on spending quality time together." 

Ashley Jensen adds: “My favourite part of Christmas has always been the food, and all the wonderful occasions that come wrapped up in the festive season. It was an absolute pleasure to work with Waitrose on this year’s Christmas advert and I will definitely be making sure I have that truffle-infused prosciutto on my shopping list!”

The ad will first air on television on Tuesday 16th November during Emmerdale on ITV and The Great British Bake Off on Channel 4. It will also run on video on demand platforms. 

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Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Joint Chief Executive Officer: Tammy Einav

Managing Director: Paul Billingsley

Creative Directors: Matt Gay & Feargal Ballance

Creatives: Molly Wilkof & Mark Shanley, Frances Leach & Chris Bowsher

Agency Producer: Mary Fostiropoulos& Sally Patterson

Account Director: Georgia Roca, Scarlett Aldridge

Planning Partner: Hugh De Winton

Senior Planner: ShuHan Lee

Legal: Tom Campbell & Trine Odin

Media Planning & Buying: MG OMD

Media Business Director: Georgie Skorzewski, Emma Gibbs

Media Account Manager: Ellen McPherson

Media Snr Executive: Tanya Nayee

Brand Film Production:

Production company: Biscuit Filmworks UK

Director: Jeff Low

DOP: Patrick Meller

Producer: Kwok Yau

MD/Exec Producer: Rupert Reynolds-Maclean

Head of Production: Samantha Chitty

Production Manager: Thomas Green

Production Designer: Kem White

Wardrobe Designer: Michelle May

Hero Casting: Talent Republic

Editor: Saam Hodivala @ Shift Post

Post Production: Time Based Arts

Audio Post Production: Jon Clarke @ Factory Studios

Music Supervisor: Theodore Music

Product Films Production

Production company: Stink Films

Prod co Managing Director: Andrew Levene

Director: Leo Maguire & Rob Wilkins

Producer: Paz Parasmand

DOP: Matt Fox

Production Designer: Malin Lindholm

Editor: James Forbes-Robertson

Post Production: Coffee & TV

Category: Retail and Restaurants , Supermarkets

Genre: Comedy