ASPCA Names Laughlin Constable as Digital Agency of Record
Agency bags account for the American Society for the Prevention of Cruelty to Animals
Laughlin Constable (LC) announced today that it has been named digital agency of record for the American Society for the Prevention of Cruelty to Animals (ASPCA), the first animal welfare organisation in North America. LC will manage all digital advertising campaigns and analytics.
The ASPCA seeks to increase its online fundraising by acquiring new donors, improving media buying and planning and developing a comprehensive analytics build. “We were looking to revamp our media strategy, planning, and buying for our digital marketing efforts,” said Luke Franklin, the ASPCA’s Vice President of Membership. “LC was the right partner for us because of their proven expertise in the digital media space and their shared passion of our mission.”
“Our robust programmatic offering and internal trade desk make us the right fit for the ASPCA and the digital marketing goals they have set,” said Vanessa Watts, EVP, Media Director, Laughlin Constable. “As a pet-inclusive office, we share in the ASPCA’s work as the nation’s leading voice for animals. We look forward to bringing that energy into their growing digital program and helping take their brand to the next level.”
To help the ASPCA reach its goal of growing their donor base, LC will leverage current data to create new insights as well as test new digital tactics. The new media plan will go live early next year.