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Creative

AT&T and LeBron James Send 'A Little Love' in Hopeful New Spot

The spot from BBDO shows the strength of unity and compassion as we all continue to be socially distant

AT&T and LeBron James Send 'A Little Love' in Hopeful New Spot

AT&T, with help from LeBron James, is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope.

The new creative features people from all walks of life coming together singing the 1969 hit 'Put a Little Love in Your Heart', including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.


The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.

The work was created with creative agency partner BBDO LA and directed by The Corner Shop’s Peter Thwaites.

Featured Companies: The Corner Shop

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Client

CLIENT: AT&T

SVP, Advertising and Marketing Communication: Valarie Vargas

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Dave Brown

Sr. Manager, Advertising: Stephanie Mejia

AVP, Digital Strategy and Performance: Melissa Smith

Director, Performance Advertising: Jillian Ramirez

Sr. Performance Marketing Manager: Kaeleigh Morrison

Director, Diversity Advertising: Mariel Llenza

AVP, Media Strategy, Global Marketing Organisation: Sabina Ahmed

Director, Media Strategy, Global Marketing Organisation: Scott Klatskin

Sr. Manager, Media Strategy, Global Marketing Organisation: Esther Rim

Agency

AGENCY: BBDO

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Directors: David Povill and David Cuccinello

Group Executive Producer: Julie Collins

Executive Producer: Whitney Husnik

President BBDO LA & Global Client Lead: Rachel Nairn

Managing Director: Julien Lemoine

AT&T Account Lead: Stacia Parseghian

Senior Director: Laura Perrizo

Account Director: Guilherme Pimentel

Account Supervisor: Claire Sommer

Account Executive: Troy Hudson

Assistant Account Executive: Bobby Walker

Chief Strategy Officer: Crystal Rix

Head of Strategy: Tim Millar

Communications Planning Director: Mac Russell

Planning Director: Reza Rostampisheh

Brand Planner: Madeleine Reeves

Project Manager: Cornelia Berg

AGENCY: CRITICAL MASS

Executive Creative Director: Frank Dattalo

Creative Director: Cori Donohoe

Associate Creative Director: Heather Rosen and Trey Tyler

Executive Producer: Sydney Woodman

Producer: Cale McArthur

Editor: Ryan Bouman

Client Partner: Heather Livengood

Account Director: Austin Tatum

Program Director: Laurie Ma

Senior Producer: Amy Damus

Project Manager: Melissa Cavaliere

AGENCY: HEARTS & SCIENCE

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Executive Director, Digital Strategy: Theresa Fromm

Senior Directors, Strategy: Christiana Messina and Brian Diamond

Director, Strategy: Alex Ornstein

Associate Director, Strategy: Brook Hauge

PRODUCTION

Production Company: The Corner Shop

Director: Peter Thwaites

Executive Producers: Anna Hashmi and Jay Shapiro

Producer: Suzie Greene-Tedesco

Editorial: WORK Editorial

EP: Marlo Baird

Post Producer: Brian Scharwath and Paloma Wodehouse

Editor: Neil Smith and Leah Turner

AE: Oliver Hecks and Will Nguyen

VFX: Preymaker | Creative + Technology

Makers: Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber

Arrangement: Walker Music

Executive Producer: Sara Matarazzo, Stephanie Pigott

Producer: Danielle Soury

Category: Mobile Network , Utilities