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Creative

barrettSF Captures the Personal Side of Healthcare in Sutter Health Campaign

The health network launched the '1000 Things' campaign with its agency of record

barrettSF Captures the Personal Side of Healthcare in Sutter Health Campaign

Not-for-profit healthcare network Sutter Health releases the second instalment of its ‘1,000 Things’ campaign with newly announced agency of record barrettSF. 

At the center of the campaign is a 60-second brand commercial that weaves together emotional stories about patients’ healthcare journeys. From small details, such as providing stickers to help young patients feel courageous, to much bigger experiences, such as relaying the news of a heart transplant, the video shows how Sutter champions its patients through all aspects of their care.

The campaign also features a 30-second version of the anthem spot and more than a dozen service-centric videos that will run across broadcast and digital channels.

“Healthcare is real, and it touches all of us,” said Meredith Karr, associate creative director at barrettSF. “So, our goal was to create something relatable and, consequently, meaningful. With the help of our incredible partners at Sutter, we gathered thousands of small details to capture the big picture.”

“This creative focuses on Sutter’s exceptional care across our integrated network and how our care teams see patients as people first,” said Jim Macksood, vice president of External Affairs and Marketing. “Whether it’s providing therapy dogs in our waiting rooms or innovative oncology research, we have thousands of dedicated individuals helping support our patients, so they get the quality care they deserve.” 

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Client: Sutter Health

Vice President, Chief Public Affairs Officer: Grace Davis

Vice President, Public Affairs: Jim Macksood

Head of Brand and Digital Marketing: Alfred Wang

Agency

Agency: barrettSF

ECD: Jamie Barrett

Creative Director: Aryan Aminzadeh

Associate Creative Director: Brad Kayal

Associate Creative Director: Meredith Karr

Sr. Art Director: Jessica Sugerman

Copywriter: Christian Zerbel

Head of Production: Conor Duignan

Senior Broadcast Producer: Charlotte Dugoni

Managing Director: Patrick Kelly

Director of Brand Strategy: Jillian Davis

Brand Strategist: Shelby Williamson

Head of People: Molly Warner

Group Account Director: Robert Woods

Account Supervisor: Lyndsey Dorian

Asst. Account Manager: Ali Nimmo

Production

Production Company: Smuggler

Director: The Guard Brothers

Executive Producer: Allison Kunzman

Line Producer: Susan Hebert

Director of Photography: Corey Walter

Production Designer: Bret Lama

Editing

Editorial: Cut and Run

Executive Producer: Deanne Mehling

Editor: Pete Koob

Assistant Editors: Stefan Manz, Max Holste

Producer: Cassandra Guardado

Finishing

Finishing: Jogger

Managing Partner: Michelle Eskin

VFX Artists: Matt Trivan and Brenden Crockett

VFX Producer: Caylee Banz

Colour

Colour House: Company 3

Colourist: Sean Coleman

Audio

Audio Mix: One Union

Sound Engineers: Joaby Deal, Eben Carr

Sound

Sound Design: Barking Owl

Sound Designer: Morgan Johnson

Producer: KC Dossett

Music

Anthem Music: New Math

Managing Partner/Executive Producer: Kala Sherman

Partner: Raymond Loewy

Music Producer: Jake Falby

Composer/Partner: David Wittman

Category: Healthcare and Wellness , Medical Associations

Genre: Dialogue , People