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BBDO Atlanta and Will Arnett for AT&T

Work for Will campaign showcases Nokia Lumia 920

BBDO Atlanta and Will Arnett for AT&T


The new Nokia Lumia 920 from AT&T is like having a personal assistant: because of its Windows 8 features, it literally becomes an extension of its owners, surfacing constantly, in real-time, the things that matter most to them, and all at a glance.  So who better to highlight these amazing capabilities than the personal assistant to a famously demanding person – comedian and actor Will Arnett
BBDO Atlanta has developed a fully integrated campaign offering the chance to build your own Lumia 920 and win a chance to become Will’s personal assistant for a day.  
The campaign includes online films, TV advertising, digital advertising, banners…and more. All efforts drive to a specially developed micrositehttp://www.workforwill.com/.
Agency: BBDO Atlanta
Client:  AT&T
Title: “Work for Will”
Chief Creative Officer: David Lubars
Executive Creative Director: Jeff Spillane
Executive Creative Director: Heather Gorman
Associate Creative Director/ Copy Writer: Rick Williams
Associate Creative Director/ Art Director: Marcel Yunes
Executive Content Producer: Diane Hill
Copy Writer: Jeremy Postaer
Art Director: Chris Cavalieri
Management Director: Doug Walker
Group Account Director: Phillip Cantilo
Management Supervisor: John Chleborad
Account Supervisor: Laura Perrizo
Director of Digital Strategy: Mark Himmelsbach
Digital Strategy Director: Rebecca Nadilo
Director of Digital Production: Matt Silliman
Interactive Producer: Andre Heckstall
Senior User Experience Strategist: Harley Jebens
Interactive Design Manager:Thao Damiano
Broadcast Production Company: Caviar
Director:Jonathan Krisel
Editorial: Butcher Edit
Editor: Gordon Carey
Editor: Tom Vogt
Music Company: The Ski Team
Composer: Donny DykowskyPost
Post Effects: Spontaneous
Interaction Production Company: The Famous Group
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Category: Mobile phones , Utilities

Genre: Comedy