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BBDO Atlanta Launches Witty Campaign for Sanderson Farms

The spots feature a talking chicken in a series of comedic episodes

BBDO Atlanta Launches Witty Campaign for Sanderson Farms

This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.

The first spot, Penguins, sees the chicken on a trip to Antarctica where it’s colder than he bargained for. Chickens are best fresh, not frozen.

In the second spot in the campaign, Pricey Gift, the chicken reacts to receiving an expensive (yet quite tacky) gift as a reminder that you shouldn’t overpay for chicken. 

The third spot, Restaurant, showcases the chicken being put in a sticky situation when he is served a “vegetarian special,” which of course makes him uncomfortable because chickens aren’t vegetarians.

The work, created by BBDO Atlanta, will run on TV and radio across 38 markets, as well as in digital and social media.

Watch the spots here:

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Advertiser: Sanderson Farms

Post Production / VFX

Post Production Company: The Mill


Sound Company: Co3 Audio (Restaurant), Heard City (Pricey Gift, Penguins)

Creative Agency

Creative Agency: BBDO Atlanta

Chief Creative Officer: Robin Fitzgerald

Executive Producer: Jenny Russo Novak

Chief Strategy Officer: Tricia Russo

Senior Director: Tami Oliva

Head of Strategy: Nigel Tribe

Senior Creative Director: Mike Hanley

Global Creative Director: Craig Miller

Production Company

Production Company: Radical Media

Director: Steve Miller


Edit Company: Beast

Editor: Merritt Duff (Restaurant & Pricey Gift)

Editors: Adam Leibowit (Penguins)

Category: Food , Meat & Fish

Genre: Comedy , People , Scenic