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BBDO Atlanta's 'It's Not Complicated' for AT&T

4G campaign taps childhood wisdom

BBDO Atlanta's 'It's Not Complicated' for AT&T


AT&T has launched new advertising to help support its 4G network. The campaign is called “It’s Not Complicated” and features a group of second graders who help illustrate a set of simple truths – where doing two things at once, being bigger and faster is better. These truths are analogous to advantages provided by AT&T’s 4G network. There are three TV spots, two of which also feature the iPhone 5. Quite simply, when you get down to it, it’s not complicated: AT&T is simply a better choice. 
The campaign was created by BBDO Atlanta. 
AT&T “Laser Boy,” “Grandma,” “Treehouse” Creative Credits 
Agency: BBDO Atlanta 
Client: AT&T 
Title: “Laser Boy,” “Grandma,” “Treehouse” 
Chief Creative Officer: David Lubars 
Senior Creative Director: Grant Smith 
Executive Creative Director: Heather Gorman 
Executive Creative Director: Jeff Spillane 
Art Directors: Roryi Odani 
Copywriters: Jason Miller 
Producer: Angela Narloch 
Music Producer: Melissa Chester 
Production Company: Caviar 
Director: Jorma Taccone 
Director of Photography: Brandon Trost 
Editing: Lost Planet 
Editor: Charlie Johnston 
Editor: Paul Snyder 
Visual Effects: Spontaneous NY 
Producer: Bryce Edwards 
Audio Post: Sonic Union
Mixer: Steve Rosen


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Category: Mobile phones , Utilities

Genre: Comedy , People