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BBDO Paris Throws Down Sick Rhymes with Foot Locker Rap Battles

Rappers square off against sneakers to prove they've got what it takes to wear them

BBDO Paris Throws Down Sick Rhymes with Foot Locker Rap Battles

At Foot Locker, the new March collections have so much personality that you don’t choose them, they choose you.

To illustrate this unusual role reversal, Foot Locker proposed to people, who thought they had enough personality, to come and confront the sneakers from the new collection for a rap battle.

Over the course of a day, on the stage of La Boule Noire in Paris, several candidates had to sharpen up their rhymes and their punchlines to convince the different models of sneakers that they deserved to wear them.

Many people were not up to the challenge. But some of them nevertheless managed to gain the respect of a few of the exclusive pairs of sneakers and took them home.

Discover the best moments of this event in 7 episodes, broadcast all around Europe and translated into 5 languages, from the 16th March 2015 on Foot Locker’s social networks.

These films will also give Foot Locker the opportunity to let their community express themselves. Indeed, the users will be invited to share their best punchlines to show they live up to big personalities of these new sneakers.

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Advertiser: Foot Locker

Production Company

Director: Steve Lejeune

Production Company: Bête et méchant

Creative Agency

Account Executive: Lucie Lavrard, Cesar Doye

Art Director: Sergio Alves, Marc Atallah

Chief Creative Officer: Matthieu Elkaim

Copywriter: Anthony Legrand

Creative Agency: BBDO Paris

Group Account Directors: Nicolas Carlotti

Managing Director: Emmanuel Devezeaux de Rancougne

TV Producer: Florence Pottiee-Sperry

Category: Clothing and Fashion , Shoes

Genre: Comedy , Music performance