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Creative

Buck Naked Puts the 'Duluth Guy' Through Underwear Agony in Musical Spots

Campaign from Planet Propaganda shows just how incredibly uncomfortable average underwear is

Buck Naked Puts the 'Duluth Guy' Through Underwear Agony in Musical Spots

After 10 years in market, Duluth Trading Company’s Buck Naked underwear ads have become a beloved and iconic campaign and made Buck Naked the company’s best-selling product line.

To pay tribute to the classic campaign, the newest ads form a gauntlet of loins-torment that they’ve put the Duluth guy through over the years, all set to gasp-inducing audio tracks. The mash-up spots created by longtime AOR Planet Propaganda show just how incredibly uncomfortable average underwear is, while extolling the virtues of Buck Naked. The work will run in 30-second and 15-second versions on Streaming TV, plus paid YouTube, Instagram/Facebook, and organic Social.



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Category: Clothing and Fashion , Underwear

Genre: Animation , Comedy