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Creative

Carmen Jorda Celebrates Daring Individuals in Visionary Carrera Film

Dirty Films' Federico Mazzarisi directs the bold new ad with FCB Milan

Carmen Jorda Celebrates Daring Individuals in Visionary Carrera Film

Unconventional, daring, bold, and able to stand out from the crowd. That's the new Carrera film by Dirty Films' Federico Mazzarisi and FCB Milan. Carrera's “Drive Your Story” campaign, starring Carmen Jorda, celebrates daring individuals determined for success. Individuals who decided to take control of their life, shake it up and drive it, against all odds.

Carmen Jorda has been racing since she was 10 years old. Despite her young age, she already has a great experience of what this can mean for a girl. It’s not just the risks, not just the speed or the fatigue. What really can stop a woman who wants to race, is an old mentality and she knows this well. Despite this, she has always been able to follow her own direction, with no fear and no doubts. Always ready to rise her head and reach the finish line with courage and determination. Because nobody else can drive her story.

Federico is passionate to tell real stories, involving real characters like Carmen. Federico tells her story of identity in a visionary way, combining realism and surrealism together, creating an authentic vision on talent.

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Music

Music Supervision: Smider Noise

Production Company

Director: Federico Mazzarisi

DOP: Michele Brandstetter

Creative Agency

Creative Agency: FCB Milan

Chief Creative Officer: Francesco Bozza

Creative Director: Masssimo Verrone

Category: Automotive , Bikes

Genre: Action , People , Storytelling