• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


CLM BBDO Parties Hard in Fun-fuelled Campaign for Tuborg

Danish beer launches limited edition coloured caps

CLM BBDO Parties Hard in Fun-fuelled Campaign for Tuborg

CLM BBDO is launching its first campaign for the Tuborg beer brand to accelerate the recruitment of young consumers.

Tuborg is the #1 brand by volume in the Carlsberg portfolio. Sold in over 70 markets, the fun and friendly beer for young people is strongly growing globally. 

The new campaign features Colored Caps, a limited edition showcasing 5 different colored ring-pull caps and a dedicated packaging. The ring pull caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Sing, Dance, Feel, and Share. The deployment covers 360 campaign including TVC, OOH, social media activation and in-store installations. 

Directed by Keith Bearden and produced by Wanda, the campaign film follows a group of trainee colleagues underselling their previous night out to their boss, hoping to escape trouble. The boring evening they depict does not really match with what we see on screen: a wild and unforgettable night, Tuborg in hand. Flashy colors, fun and good times with friends are all part of it.

The rollout of Colored Caps will go on during the summer season in Western and Eastern Europe, and other actions will be revealed in the coming weeks.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Marketing Manager: Elena Marchenko

Production Company

Director: Keith Bearden

Producer: Jérôme Denis

Production Company: Wanda

Creative Agency

Account Executive: Bastien Piot

Creative Agency: CLM BBDO

Executive Creative Director: Matthieu Elkaïm

Planner: Polina Sokolova

Head of Production: Florence Pottiee-Sperry

Category: Alcoholic Beverages , Beers

Genre: Comedy , Dialogue , People , Storytelling