Code and Theory Appoints Stef Hoffman as Group Director, Head of Brand Strategy
Code and Theory has appointed Stef Hoffman as group director, head of brand strategy, where she'll be responsible for evolving the brand practice to capitalize on the changing mandate of today's CMOs: to renew a focus on growth, and find opportunity in the increasingly blurred lines between marketing, technology, innovation and customer experience.
She's backed by years of experience as a brand strategist, market researcher, innovation consultant, product strategist, and business designer and will lead a team of over 20 strategists across the US for clients including Adidas, J&J, ConEd, and JPMorgan Chase.
Stef Hoffman, group director, head of brand strategy, Code and Theory, says: "There is no denying that we’re in a moment of reinvention. We are reinventing our daily routines, our approach to work and our careers, our perspective on society and our values, and of course, our relationship with technology.
"What an amazing time to capitalize on that for myself by joining a company like Code and Theory who has jumped on the opportunity to let employees work from anywhere, to build inclusive marketing and design into everything they put out in the world, to drive the next era of digital transformation for iconic businesses like Adidas, and to invest in talent who seek to reimagine their own potential.
"I couldn’t be more excited to ride this theme out in my role at Code by helping brands unlock their own 2.0s."
Michael Treff, President, Code and Theory, says: "Code and Theory has always been about two things: creativity and change, and the addition of Stef doubles down on both. Her background spans across almost every vertical and encompasses an incredibly broad spectrum of work. Her expertise will impact and guide our clients through one of the most challenging business environments we have all ever experienced."
Ben Berentson, managing director, Code and Theory, says: "Stef's extensive industry experience has equipped her to solve the ever-growing complexity of brand and marketing challenges in a digital-first world. We are looking forward to seeing her partner with the brands we work with to drive business growth and transformation across their entire ecosystems."