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Creative

Cornett Helps A&W Restaurants Get Creepy with Cursed Prank Video 'The Onion Ring'

The agency's video parodies the horror classic 'The Ring' to promote the QSR’s onion rings

Cornett Helps A&W Restaurants Get Creepy with Cursed Prank Video 'The Onion Ring'

Since many holiday social festivities will be limited to social media, Cornett has created a video for A&W Restaurants and pranksters this Halloween that parodies the horror classic 'The Ring' to promote the QSR’s onion rings.

'The Onion Ring' features a dedicated website, a creepy 'cursed' video, and instructions to enter a friend’s phone number in a text field. The visitor is then instructed to text or email the video URL to their pal. Once the message is open, the person will see the mysterious black and white film featuring A&W mascot Rooty and onion rings.

In the film 'The Ring', the recipient of the call dies when this happens. The 'victim' of A&W’s prank gets off much easier: a recording of a lady speaking in a spooky voice reminds them how delicious the chain’s onion rings are.

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Client

Client: A&W Restaurants

Associate Digital Manager: Spencer Barrett

Director of Digital: Liz Bazner

Agency

Agency: CORNETT

VP, Director of Brand Management: Ashlee Harris

Director of Interactive Production: Peter V. Cook

Sr. Web Developer: Matthew Hudgins

Digital Solutions Lead: Jenna Urusky

Executive Creative Director: Whit Hiler

Content Strategist/Copywriter: Coleman Larkin

Jr. Digital Designer: Jacob McDaniel

Production
Unsung Hero Productions

Videographer/Editor: Brandon Turner

APAX Software

Software Engineer: Samantha McQuillen

Category: Fast food , Retail and Restaurants