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Creative

Crafty Carol Presents Louboutin's Quirky Christmas Countdown

C41 introduces Crafty Carol in the vintage retro inspired spot

Crafty Carol Presents Louboutin's Quirky Christmas Countdown

C41, in collaboration with Christian Louboutin and director BOM, gives life to a film with a vintage retro touch with a festive, flamboyant, and crazy atmosphere. People all over the world love Christian Louboutin for its quality, style, and distinction. There is a wide refinement in the concept that C41 want to communicate through the emphasis on creativity and handmade design as a synonym for the brand and its  products. The gingerbread house, as large as it is, subliminally resembles Louboutin’s iconic shoebox, which took inspiration from the first Louboutin store in terms of creativity. The subtle use of Louboutin  red throughout. At every stage of the creative process, Christian Louboutin’s identity and products are an  integral part of the visual effect of this campaign. 

C41 drew inspiration from retro aesthetics but always combined with contemporary references of art, fashion, and design: the past that informs the present. You will therefore notice a visual patina that slightly  echoes the look of pre-digital sitcoms shot on film while leaving a touch of contemporaneity that allows  the viewer to identify with the scene. The idea of creating a gingerbread audience is adorable and fun  and perfectly embodies the Christmas spirit that Louboutin wants to in still in the viewer. The extravagant  and wonderful characters, large wigs, large nails, great personality make this film subtly ironic and pleasant to watch. They take us into a vintage and burlesque past that makes us smile. 

And in the end, let’s not forget that it’s Christmas! C41 decided to use warm colours to create that feeling of celebration and union, a union given by Louboutin products as a gift. 


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C41 Founders: Leone Balduzzi and Luca A. Caizzi

Ex Producer and Managing Director: Tiwirayi Magwenzi

Creative Concept: C41

Creative Direction: Nicolò Carassi

Creative Direction: Claire Ives

Producer: Alice Garbelli

Director: BOM

DP: Marc Gomez Del Moral

Production Design: Will Field

Stylist: Marleen Ettema

Editor: Igor Ragazzi

Colourist: Daniel Pallucca

Soundtrack & Sound Design: MassiveMusic

FX & Post Production: BluePills FX

Category: Clothing and Fashion , Designer

Genre: Comedy , Dialogue , People