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Creative

David Jones Celebrates 182 Years of Christmas Joy with Nostalgic Campaign

The Monkeys and Maud collaborated with acclaimed director John Hillcoat of Collider in new spot inviting Australia to partake on whistle-stop tour throughout the years

David Jones Celebrates 182 Years of Christmas Joy with Nostalgic Campaign

David Jones is waving goodbye to 2020 and warmly welcoming the festive season with ‘The Home of Christmas for 182 years’, a nostalgic Christmas campaign, jointly created by The Monkeys and Maud, part of Accenture Interactive, inviting all Australians to celebrate 182 Christmases with the iconic department store.

Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight.

The campaign invites the country to partake on a whistle-stop tour throughout the years – from 1838 to the present day – from the inside of one of its famous Christmas displays.


Shot by acclaimed director John Hillcoat of Collider, the campaign film is supported with in-store activations, visual merchandising and the unveiling of this year’s Christmas Windows at David Jones Elizabeth Street.

‘The Home of Christmas for 182 Years’ premiered Sunday 15th November 2020 before rolling out nationally across broadcast and digital for six weeks and in the lead up to Christmas.

Georgia Hack, general manager marketing communications, David Jones, commented: “David Jones’ annual Christmas windows remain iconic to Australian families across the nation. We are incredibly proud to be one of the world’s oldest department stores and to remain as the beating heart of many cities for almost 200 years. This has been a trying year for people all over the world, but in partnership with The Monkeys and Maud, we are delighted to bring a little more joy to people’s lives with this year’s Christmas campaign.”

Creative director, The Monkeys, Barbara Humphries, added: “While Australians have been gazing in at the changing David Jones windows over all these years, the oldest department store in the world has been watching Australians change too. Through humble beginnings, wartime frugality and baby-boom optimism, what hasn’t changed is the sense of wonder and joy that can be seen on the faces of David Jones visitors at Christmas. We wanted to capture that feeling and celebrate the special place the iconic store holds in Australians hearts, no time more so than Christmas.”


Featured Companies: The Monkeys Melbourne

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Client

Client: David Jones

General Manager, Marketing: Georgia Hack

Senior Brand Manager: Shadiya Nusrat

Marketing: Sohani Forscutt

PR Manager: Prue Webb

Fashion Consultant: Jillian Davison

Agency

Agency: The Monkeys and Maud, part of Accenture Interactive

Group CEO: Mark Green

Chief Creative Officer Melbourne: Ant Keogh

Chief Design Officer: David Park

Creative Director – Monkeys: Barbara Humphries

Creative Team: Scott Zuliani & Connor Beaver

Creative Director – Maud: Brianna Ho

Art Director – Maud: Ricky New

Chief Strategy Officer: Fabio Buresti

Senior Planner: Joe Harris

National Head of Production: Romanca Mundrea

Producer: Katie Wellbelove

Head of Content Management: Jaimee Kerr

Content Director: Vicky Mockler

Content Manager: Jessie Roper

Media

ATL Media Strategy and Buy: UM

Digital Media Strategy & Buy: David Jones

Production

Production Company: Collider

Director: John Hillcoat

Executive Producer: Olivia Hantken

Managing Director: Rachael Ford-Davies

Music Composition & Sound Design: Barking Owl

Offline Editor: Kirk Baxtor at Exile

VFX / Post Production: Fin Design + Effects

Executive Visual Effects Producer: Alastair Stephen

VFX Supervisors: Justin Bromley & Stuart White

Producer: Isabelle Howarth

Sound Mix: Sonar

Casting Director: Stevie Ray CGA

Category: Retail Stores , Retail and Restaurants