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Creative

DoorDash Is Seeking Out the 'GOOAT' in NBA Campaign

Brand takes unique spin on age-old sports argument with Greatest Orders Of All Time directed by Biscuit's Clay Weiner

DoorDash Is Seeking Out the 'GOOAT' in NBA Campaign

NBA fans argue about who the GOAT is on the daily, citing statistics, traits, clutch shots, and big performances to make their argument.

Similarly, when we talk about the things we like to order, we defend our favourites till we’re out of breath. What if there was a term to describe the Greatest Of All Time and show how people feel about the Greatest Orders Of All Time? That’s what the GOOAT is - a series of vignettes from NBA fans arguing over the chicken fingers and lasagna they order from DoorDash with the same fervor and passion they reserve for NBA legends debate. Throughout the high-energy spot, as fans debate what the GOOAT is, one thing remains certain: DoorDash connects fans to all the best of their neighborhood just in time for the game.

The creative from DoorDash's in-house studio celebrates the brand's second year as the official on-demand delivery platform of the NBA and WNBA. The 30-second spot directed by Biscuit's Clay Weiner will launch in broadcast this week.


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Credits
DoorDash Creative Studio

Executive Creative Director: Mariota Essery

Senior Creative Lead, Art Director: Ben Bellayuto

Senior Creative Lead, Copywriter: Armando Samuels

Senior Art Director: Matteo Catanese

Senior Copywriter: Omar Ponce

Executive Producer: David Schiavone

Creative Producer: Jeremy Lewis

DoorDash Marketing

VP, Marketing: Kofi Amoo-Gottfried

Senior Director, Consumer Marketing: David Bornoff

Director, Partnership Marketing: Vanessa Carr

Senior Manager, Partnership Marketing: Kelly Lee

Senior Manager, Partnership Marketing: Ariel Gaylinn

Production Company: Biscuit Filmworks

Director: Clay Weiner

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Lisa Stockdale

Head of Production: Sean Moody

Director of Photography: Nick Bupp

Production Designer: Dan Butts

Editorial: Cabin Editing Company

Managing Partners: Carr Schilling + Maggie Meade

EP: Adam Becht

Editor: Chan Hatcher

Cutting Assist: Dusten Zimmerman

Producer: Katy Lester

Music & Sound: Squeak E Clean Studios

Executive Creative Producer: Michael Gross

Executive Creative Director: Rob Barbato

Creative Director / Composer: Julie Nichols

Senior Producer: Tarjas White

Senior Audio Post Producer: Angelina Phengphong

Sound Designer / Mixer: Stuart St. Vincent Welch

Audio Post Produce: Nick Doering

VFX & Color: Framestore

Managing Director: Krystina Wilson

Executive Producer: David Michaels

2D Lead / VFX Supervisor: Chris Beers

Shoot Supervisor: Ben West

Compositing Team: Isaac Spiegel, Devon Taylor Matt Dobrez, Abhishek Singh, Steve Drew,

Joseph Yoon

VFX Editor: Stephen Cheatum

VFX Producers: Simon Jensen & John Owens

Colorist: Beau Leon

Color Assistant: Alec Doherty

Color EP: Andrew McLintock

Color Producer: Jamie Runkle

Category: Food delivery platform , Retail and Restaurants

Genre: Comedy