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Ed Sheeran's Doppelgänger is Offering a Pot Noodle Black Card to Other Celebrity Lookalikes

adam&eveDDB launches new Piri-Piri chicken Pot Noodle with tongue-in-cheek spot directed by Laura Borgio of Fresh Films

Ed Sheeran's Doppelgänger is Offering a Pot Noodle Black Card to Other Celebrity Lookalikes

The New Piri-Piri chicken Pot Noodle is just like the UK's favourite Peri Peri chicken restaurant – the one that gives black cards to celebrity diners – but spelled differently, considerably cheaper, and in a pot. 

So as part of the campaign by adam&eveDDB to support the launch of this new product, the brand is offering a black card and a year's supply of Pot Noodle, not to a celebrity, but to the best celebrity lookalike in the country. You don’t have to be famous – you just have to look like you’re famous.

adam&eveDDB brought this idea to life in a short social film, directed by Laura Borgio of Fresh Films, using a not-so-famous spokesperson and inviting the UK to send in their own doppelgänger photos to be in with a chance of winning. 

The campaign launches on Twitter today, with shortlisted celeb lookalikes going head-to-head in promoted polls next week, in a knockout-style competition to find the nation’s best celebrity doppelgänger. 

Alongside the social activity, the brand installed tactical mobile OOH placements outside a branch of the famous Portuguese chicken restaurant, with tongue-in-cheek copy which alluded to the product’s similar flavour credentials.

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Client: Unilever

Brand: Pot Noodle

Project/Campaign name: Pot Noodle Piri-Piri Chicken

First Air Date: 17 th August 2021

Client: Lena Portchmouth, Marketing Lead UK Snacking; Stuart Jeffrey, Marketing Manager; Josh Hill, Assistant

Brand Manager

Chief Creative Officer: Richard Brim

Creative Director/s: Mark Shanley

Copywriter: Jay Parekh

Art director: Forrest Clancy

Agency producer/s: Peter Williams, Rose Reynolds, Chris Battye, Scarlett Rudd

Planner/s: Will Grundy, Sara Keegan


Global Business Director: Rob Nichol

Managing Partner: Tom White

Business Director/s: Laura Stevenson

Account Director/s: Rosie Snowball

Account Manager/s: Hugo Evans, Sophie Kruger

Business Affairs: N/A

Media agency: Mindshare

Media planner/s: Malay Sud, Tess Rencen, Maria Fure, Siobhain Molloy

Production company: Fresh Films

Producer: Simon Petter

Director: Laura Borgio

Production Assistant: Louise Jackson

Project Manager/s: Rasha Noronha, Bianca Dubois

Social: N/A

Legal: Tom Campbell, Freya Vale, Annika Patel

Category: Convenience , Food

Genre: Comedy