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El Camino Health Launches New ‘Shaped By You’ Campaign

Laughlin Constable created the campaign for El Camino focusing on its personal approach to healthcare

El Camino Health Launches New ‘Shaped By You’ Campaign

San Francisco South Bay Area hospital El Camino Hospital has made the transition from a hospital to integrated health provider, El Camino Health, which is detailed in the new ‘Shaped By You’ campaign created by independent agency Laughlin Constable. The campaign features El Camino Health’s personalised approach to healthcare, one that is shaped by their community. 

“As a local independent health system in a competitive market, it’s important to stand out from other healthcare advertising and differentiate our message,” said Vineeta Hiranandani, VP of marketing and communications, El Camino Health. “This creative effort speaks to our growth while remaining true to being a community resource for the people of the South Bay. Laughlin has helped push us creatively over the years and delivered multiple effective campaigns.” 

‘Shaped By You’ showcases El Camino Health’s unique understanding of the needs of the South Bay community like only a community member can. El Camino Health is delivering a differentiated, personalised experience and has expanded beyond just hospital services to include primary, urgent and speciality care services across multiple locations.

The campaign launched regionally this week and includes TV, radio and print. 

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Client: El Camino Health

Chief Executive Officer: Dan Woods

Chief of Marketing: Vineeta Hiranandani

Brand Marketing Manager: Kelsey Martinez

Communications Manager: Jennifer Thrift


Agency: Laughlin Constable

Chief Creative Officer: Lisa Bennett

Executive Creative Director: Canice Neary

Creative Director: Sarah McAfee

Executive Producer: Carrie Nygren

Art Director: Sarah McAfee

Senior Copywriter: Dana Kaphingst

Talent Manager: Carrie Nygren


Group Account Director: Susan Stearns

Account Director: Sue Hoeft

Account Supervisor: Lauren Padovana

Account Strategist/Planner: Gayle Morse


Executive Strategist: Mark Carlson

Media Planner: Emily Harley


Production Company: Community Films

Director: Pam Thomas

Production Company Producer: Anthony Cantale

Category: Healthcare and Wellness , Hospitals