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Creative

Eurostar Capitalises on Beckham Transfer

Cheeky print campaign by CLM BBDO highlights cheap prices

Eurostar Capitalises on Beckham Transfer

 

David Beckham is joining Paris St Germain. In tow with this, Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar.
 
Credits
 
Client : EUROSTAR
Agency : CLM BBDO
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriter: Vincent Cusenier
Artistic Director: Lucie Valloton
Assistant: Julia Deshayes
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Acount Advertiser: Joy Arfi
Planneur : Guillaume Martin
Launch: 3 February 2012
Media : Press, Web (Facebook)
 
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Category: Luggage , Travel

Genre: Comedy