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Creative

Fidelity Investments' First Ever TV Spot is Heartwarming with a Twist

Thomas Thomas’ Kevin Thomas directs 'The Big Day' for Grey London

Fidelity Investments' First Ever TV Spot is Heartwarming with a Twist

Fidelity launches its first TV spot this January, created by Grey London and directed by Thomas Thomas Films' Kevin Thomas. The aim of the commercial is to introduce Fidelity's stocks and shares ISAs, and the brand has focused on a major life event and the importance of planning. 

Kevin Thomas’ combines naturalistic charming performances with moments of subtle humour and of course a twist at the end. Juxtaposing the moments of quiet contemplation and frenetic energy that builds on the morning of a wedding as our protagonist reflects upon shared memories and the passage of time. 

London based, Kevin has an extensive reel and has garnered praise and awards for his directing work collaborating with brands including Apple, Google, Mini, Walkers, Amazon and Citibank, and most recently winning a D&AD for 'Wayback', a virtual reality series to help people living with dementia.

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Client

Advertiser: Fidelity

Post Production / VFX

Post Production Company: Gramercy Park Studios

Production Company

Production Company: Thomas Thomas Films

Executive Producer: Philippa Thomas

Director: Kevin Thomas

DOP: Bob Pendar-Hughes

Producer: Trent Simpson

Offline

Edit Company: The Quarry

Editor: Scot Crane

Creative Agency

Creative Agency: Grey London

Producer: Georgia Dickinson

Executive Creative Director: Nick Rowland

Creatives: Emma Thomas & Ryan Delaney

Production Assistant: Serena Hodgeson

Category: Finance , Investment

Genre: People , Storytelling