Five CBD Gains Sensory Insight into Its New Product with #FiveFeelTest Campaign
Multi-faceted production house Stept Studios has conceptualised and produced a launch campaign for five CBD, a powerful Full-Spectrum line of CBD products. The campaign launched the brand-new product with a creative concept, suite of ads, product photography, and integrated sweepstakes across social media.
The #FiveFeelTest campaign is helmed by executive creative director Adam Rachlitz and directed by Stept director Jess Colquhoun, and is comprised of three profile ads and a mashup, comparing the ‘five feel’ to climbing into warm sheets, seeing a shooting star with your bae, or a childlike double bounce on a trampoline. The contest asked users to follow Five CBD on Instagram and tell the brand how Five makes them feel in their own words.
The top five entries each won $1,000 worth of five CBD products, with unlimited entries and bonus points awarded for IG Stories tagged with #fivefeeltest. The promotion was a huge success, with hundreds of submissions, and winners were announced on 25th November, aka Green Wednesday. The company decided to award an additional 10 followers with gifts due to the amount of insightful, real, and sincere responses received - a rarity for a social media comment contest.
The campaign is a perfect example of the full range of capabilities Stept routinely delivers on, encompassing developing the initial creative, pre-production through post, VFX / CGI, and beyond. “We’re able to provide all the capabilities a brand needs for a full strategic package,” said Stept founder / CEO / director, Nick Martini. “Taking an idea from concept to campaign isn't just more efficient - it leads to better work. That way of working has proven especially valuable to the internal brand teams we work with. We’re always looking for new ways to innovate the commercial production space.”