France.TV Honours the Land of the Rising Sun for Tokyo 2020 Olympic Games Ident
To celebrate the 2020 Summer Olympics in Japan, France.TV and their agency, MullenLowe France, have launched an animated film to pay tribute to the country of the rising sun.
MullenLowe France partnered with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous 'Wave'. The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition.
“Japan is ready for the Olympic Games. France TV is too!”
The Summer Olympic Games will be held from July 23rd to August 8th, 2021 in Tokyo. The campaign will be available on all channels and media France.TV from April 14th, 2021.
Agency: MullenLowe France
Title of the campaign: Taiko Tokyo
Campaign dates: 14 April 2021
Agency managers: Philippe Adenot, Charlie Bouchet
Creative Directors: Antoine Colin, Jordan Lemarchand
Copywriter: Antoine colin, Philippe Lopez, Olivier Desmettre
Art Director: Jordan Lemarchand, Philippe Lopez
Illustrator: Stéphane Levallois
Artistic advisor: Shaun Severi
Production company: Room Service
Producer: Hugues Allart
Director: Geoffrey Barbet
Music: Chez Jean
Composers: Jean Dindinaud, Olivier Le Solliec