French Bacardi Bartenders Hotline Gives Helpful Advice on Homemade Cocktails
Despite France lifting the shutdown state for some businesses, bars and restaurants are to remain closed for the time being. Following on their global initiative #RaiseYourSpirits to give support to partners across the world, CLM BBDO imagined this campaign for Bacardi who agreed to launch a ‘support-your-bartender’ hotline called Numéro Verre (a French pun on ‘numéro vert’ toll-free number and ‘verre’ meaning glass).
A hotline to help the French to (finally) make tasty homemade cocktails (or mocktails) using what weeks of grocery shopping is left, and some spices from the bottom drawer.
In the age of artificial intelligence and bots, CLM BBDO has placed its faith in the human being and has created the first WhatsApp Hotline managed by renowned Bartenders for the BMF group. The brand is expanding its digital presence by making messaging applications its new playground. The device deployed on Instagram and Facebook allows Internet users to start conversations and (finally) make good cocktails with a simple click.
For three weeks and three days a week, three bartenders will relay to use their skills to guide callers to create unsuspected delicious drinks. For each message sent to the hotline, Bacardi will add a 1€ tip to the bartender’s salary.
Do not hesitate to contact them between 5pm and 8pm (French local time), from Wednesday to Friday, at +33 7 58 77 62 56 (via WhatsApp or text).
The hotline will be active from May 13th to May 29th.
Category: Alcoholic Beverages , Spirits