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Creative

Grandad's Unicorn Selfie Shows a Different Kind of Christmas for Orange

Publicis Conseil strengthens family connections this Christmas with a little help from filters

Grandad's Unicorn Selfie Shows a Different Kind of Christmas for Orange

What if this year, we make memories together with Orange? 

Publicis Conseil has created 'Unicorn Grandad', the story of a grandad who is given a smartphone on Christmas Eve. 

Somewhat taken aback, he wonders what he's going to do with this gift that he doesn't even know how to use. Until his granddaughter sends him a picture of herself with a unicorn filter.

From that point, we will follow him on an extraordinary mission: alone in his workshop, he will saw, paint, sew, cut and shape to create something truly amazing. 

His perseverance and boundless imagination will help him stay in touch with his granddaughter, in his own homemade way and thanks to his new mobile phone. 

This modern-day tale, directed by Vincent Lobelle (Iconoclast) and broadcast from 19th November, shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones.

On social and digital channels, we'll see our grandad in increasingly amusing situations to promote Orange's offers and services.

In addition to this digital content created by Marcel agency, a ‘unicorn’ filter will be made available to users on Instagram and Facebook.

This will be complemented by a print (press and OOH) and DOOH campaign produced in collaboration with talented set designer Solinne D’Aboville and photographed by Vincent Dousserez. The handmade-style adverts will be like miniature theatre sets, each one creating the perfect Christmas window display.

At points of sale, bags with a cut-out design have been designed so shoppers can make their own Christmas decorations at home.


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Client

Client: Orange France

Agency

Agency: Publicis Conseil

President overseeing creativity: Marco Venturelli

Client account management: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Caroline Fortabat, Laurence Pagny, Jean-Philippe Francisco, Marie Treguier,Sylvie Legoc, Bruno Royer, Kadija Hemici, Emmanuelle Issartelle

Creative director: Fabrice Delacourt

Agency account management: Marie Wallet, Anne Dauvé, Adrien Roux, Sherelle Ramire, Arno Duchemin

Strategic planner: Damien Sabatier

TVC Unicorn Grandpa

Copywriter: Benjamin Sanial

Art director: Raphaël Halin

TV Producer: Benjamin Auberdiac

Production Company: Iconoclast

Director: Vincent Lobelle

Producer: Domitile Laurens

Producer-Director: Lien Moulin

Photography Director: Matias Boucard

Production Designer: Andy Kelly

Designer: Reem Kuzali Zanoli

Post Production

Post-production: Prodigious

Post-Production director: Franck-Hervé Marc

Editing: Cyril Nakache

Colour Grading: Arthur Paux

Sound production: Joël Tessonneau

Music and experience Director (Orange): Vrej Minassian

Music

Title: La Passerella d’Addio

Nino Rota and his Orchestra
Digital

Digital: Marcel (capsules, unicorn filter on social media)

Account management: Eric Guillot, Estelle Littaye,

Creative director: Xavier Le Boullenger

Art Director/Copywriter: Jules Perron, Gregory James

Technical team: Eva Castrillo, Flavie Parize

Print – (OOH, press, DOOH)

Copywriter: Benjamin Sanial

Art director: Raphaël Halin

Artistic team: Caroline Delhoume, Vincent Laugier & Alain Vuarchex

Art buying: Flore Silberfeld

Producer: Sandrine Martin

Set designer: Soline D’Aboville

Photographer: Vincent Dousserez

Production: Malik Kinde

Technical Team (Marcel): Eva Castrillo, Flavie Parize

Radio

Copywriters: Benjamin Sanial, Thelma Cherpin

Production director: Thomas Corbel

Category: Mobile Network , Utilities

Genre: Comedy , Dialogue , People , Storytelling