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Creative

GREENIES Pits Dog Against Snowman for Hilarious Stop Motion Christmas Spot    

adam&eveDDB launches campaign captured by the lead puppeteer from Isle of Dogs and Biscuit's Jeff Low

GREENIES Pits Dog Against Snowman for Hilarious Stop Motion Christmas Spot    

GREENIES brand puts a dog against a snowman for the launch of its stop motion holiday ad.

The ad shows a little boy putting the finishing touches on a snowman, before his dog playfully pulls its arm off in a moment of shock and deadpan comedy. The resolution is giving the dog a GREENIES Dental Treat, which is positioned as “something better for your dog to chew on.”

The video, created by creative agency adam&eveDDB, is the latest piece in the brand’s current creative campaign, all about how dogs don’t know what’s good for them – in this case, leaving a good stick alone. The campaign launched in 2019 to support the brand’s expansion into mass retailers. 

Stop-motion animation was used to create the spot, with the set and puppets being built over a two-month period. The characters were built to 1/5 of their natural size, and the boy’s costume was handmade. The lead puppeteer of the spot was also the lead puppeteer of Wes Anderson’s 2018 movie, 'Isle of Dogs.' Over five days of filming, 90% of the spot was captured on camera, leaving very little to post-production. The ad is being supported with OLV, digital, social and print through the end of the year. It will also start airing on TV on November 23rd

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Client

Client: MARS Petcare

Associate Brand Manager: Beth Drew

Associate Brand Manager: Matt Darcy

Associate Brand Manager: Connor Pera

Marketing Director: BJ Crowder

VP Marketing: Craig Neely

Brand

Brand: GREENIES

Creative

CREATIVE LEAD: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Ben Stiliz, Colin Booth

Copywriter: Miles Carter

Art director: Helen Balls

Head of production: Ben Sharpe

Agency producer/s: Lucy Trower

Senior Planner/s: Jack Spicer

Planner/s: Kit Owens

Group Managing Partner: Fiona McArthur

Managing Partner: Charlotte Cook

Business Director/s: Loella Collier

Account Director/s: Kathryn Gooding

Account Manager/s: Hugo Evans

Social Media Manager: Francesca Jaconelli

FILM PRODUCTION

Production company: Biscuit

Executive Producer: Hanna Bayatti

Producer: Kwok Yau

Director: Jeff Low

D.O.P: Tristen Oliver

Editing Company: Work Post

Editor: Saam Hovida

Post Production: Cherry Cherry VFX

Post Producer: Carl Grinter

VFX Supervisor: Carl Grinter

2D Artist: Eldon Snellgrove

Colourist: Ned Al-Astrabadi

Illustrator: Amerigo Pinelli

Audio Post Production: Factory

Audio Producer: Deborah Whitfield

Sound Engineer: Jon Clarke

Assistant Engineer: Frankie Beirne

Music Library: Finger Music

Music Supervisor: Clare McGrath

Soundtrack name and composer: Fairy Waltz – David Hodge

DESIGN & ARTWORKING

Joint Head of Design: Alex Fairman

Senior Creative Artworker & Deputy Studio Manager: Dave Callow

Senior Designer: Scott Silvey

Designer: Martin Murphy

Design & Production Studio Manager: Rob Wallis

DELIVERY

Senior Producer: Charlotte O’Reilly

Managing Producer: Ludovica Melica

POST-PRODUCTION

Head of cain&able Production: Brett Kelsey

Post-producer: Rachel Bliss

Animator/s: Joe Hollingworth, Martin Huntford

Resource Manager: Aleksandra Bulkowska

DIGITAL DISPLAY PRODUCTION

Digital Display Lead: Marceline Le Gaufey

Interactive Creative: Hash Milan

Resource Manager: Richard Byrne

Digital Designer: Laura Williamson

Artworker: Rhys Martin

Project Manager: James Brown

Head of Design: Terry Piggot

Front End developer: Nick Gwyer

Head of Technology: Yianni Poulakas

Category: Home , Pet Supplies

Genre: Animation , Comedy , Dialogue