GREENIES Pits Dog Against Snowman for Hilarious Stop Motion Christmas Spot
GREENIES brand puts a dog against a snowman for the launch of its stop motion holiday ad.
The ad shows a little boy putting the finishing touches on a snowman, before his dog playfully pulls its arm off in a moment of shock and deadpan comedy. The resolution is giving the dog a GREENIES Dental Treat, which is positioned as “something better for your dog to chew on.”
The video, created by creative agency adam&eveDDB, is the latest piece in the brand’s current creative campaign, all about how dogs don’t know what’s good for them – in this case, leaving a good stick alone. The campaign launched in 2019 to support the brand’s expansion into mass retailers.
Stop-motion animation was used to create the spot, with the set and puppets being built over a two-month period. The characters were built to 1/5 of their natural size, and the boy’s costume was handmade. The lead puppeteer of the spot was also the lead puppeteer of Wes Anderson’s 2018 movie, 'Isle of Dogs.' Over five days of filming, 90% of the spot was captured on camera, leaving very little to post-production. The ad is being supported with OLV, digital, social and print through the end of the year. It will also start airing on TV on November 23rd
Client
Client: MARS Petcare
Associate Brand Manager: Beth Drew
Associate Brand Manager: Matt Darcy
Associate Brand Manager: Connor Pera
Marketing Director: BJ Crowder
VP Marketing: Craig Neely
Brand
Brand: GREENIES
Creative
CREATIVE LEAD: adam&eveDDB
Chief Creative Officer: Richard Brim
Creative Director/s: Ben Stiliz, Colin Booth
Copywriter: Miles Carter
Art director: Helen Balls
Head of production: Ben Sharpe
Agency producer/s: Lucy Trower
Senior Planner/s: Jack Spicer
Planner/s: Kit Owens
Group Managing Partner: Fiona McArthur
Managing Partner: Charlotte Cook
Business Director/s: Loella Collier
Account Director/s: Kathryn Gooding
Account Manager/s: Hugo Evans
Social Media Manager: Francesca Jaconelli
FILM PRODUCTION
Production company: Biscuit
Executive Producer: Hanna Bayatti
Producer: Kwok Yau
Director: Jeff Low
D.O.P: Tristen Oliver
Editing Company: Work Post
Editor: Saam Hovida
Post Production: Cherry Cherry VFX
Post Producer: Carl Grinter
VFX Supervisor: Carl Grinter
2D Artist: Eldon Snellgrove
Colourist: Ned Al-Astrabadi
Illustrator: Amerigo Pinelli
Audio Post Production: Factory
Audio Producer: Deborah Whitfield
Sound Engineer: Jon Clarke
Assistant Engineer: Frankie Beirne
Music Library: Finger Music
Music Supervisor: Clare McGrath
Soundtrack name and composer: Fairy Waltz – David Hodge
DESIGN & ARTWORKING
Joint Head of Design: Alex Fairman
Senior Creative Artworker & Deputy Studio Manager: Dave Callow
Senior Designer: Scott Silvey
Designer: Martin Murphy
Design & Production Studio Manager: Rob Wallis
DELIVERY
Senior Producer: Charlotte O’Reilly
Managing Producer: Ludovica Melica
POST-PRODUCTION
Head of cain&able Production: Brett Kelsey
Post-producer: Rachel Bliss
Animator/s: Joe Hollingworth, Martin Huntford
Resource Manager: Aleksandra Bulkowska
DIGITAL DISPLAY PRODUCTION
Digital Display Lead: Marceline Le Gaufey
Interactive Creative: Hash Milan
Resource Manager: Richard Byrne
Digital Designer: Laura Williamson
Artworker: Rhys Martin
Project Manager: James Brown
Head of Design: Terry Piggot
Front End developer: Nick Gwyer
Head of Technology: Yianni Poulakas
Category: Home , Pet Supplies
Genre: Animation , Comedy , Dialogue