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Groundbreaking Artists Embrace the Passion of Campari for Bold Campaign

Wunderman Thompson developed the Red Passion digital campaign

Groundbreaking Artists Embrace the Passion of Campari for Bold Campaign

Campari has launched its first digital global campaign with Wunderman Thompson to bring to life its brand new ethos of Red Passion.

The campaign features hero video content and impactful visuals showing Red Passion come alive as the protagonists leave their comfort zone, transforming their passion into an outstanding creation.

Campari have collaborated with groundbreaking artists to feature in the content including dancer MJ Harper, Mixologist Monica Berg, Filmmaker Margot Bowman and Musician Bendik Giske. – all films directed by Matt Lambert.

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Creative Agency: Wunderman Thompson

Wunderman Thompson Chief Creative Officer: Lorenzo Crespi

Creative Supervisors: Marco Rocca - Alessandro Polia

Junior Art Director: Alberta Chiminelli

Graphic Designer: Davide Aloisio

Senior Producer: Virginie Alexandre

Client Service Director Lorenzo Salemme

Account Supervisor: Federica Carpanzano

Account Executive: Marco Celletti

Planning Director: Andrea Betti

Digital Strategist: Alessandro Fusco


Production Company: Movie Magic

Director: Matt Lambert

Executive Producer: Chicco Mazzini

Producer: Viola Luzardi

Performers: Margot Bowman + MJ Harper + Bendik Giske + Monica Berg

D.O.P: Rina Yang

Production Designer: Andrea Rosso

Costume Designer: Francesca Cefis

Hair Stylist: Daniele Falzone

Make-Up Artist: Luciano Chiarello

Editor Video: Judy Landkammer

Post Video: EDI

Color grading: The Mill -  Oisin O 'Driscoll



Photos Studio: FM

Art Director: Simone Adami

Photographer: Matteo Simone Bottin

Producer: Paola Ceruti/Mauro Balducci

Post production photos: Silvia La Camera/ Simona Lamacchia


Social media: We Are Social

Executive Creative Director: Alessandro Sciarpelletti

Executive Creative Production Director: Daniele Piazza

Associate Creative Director: Paulo Gonzalez / Mattia Lacchini

Senior Art Director: Chiara Giannuzzi

Senior Creative: Camilla Vanzulli

Art Director: Mauro Bosoni

Senior Editor: Alessandro Romeo

Group Account Director: Sandro Amabili

Account Director: Elisabetta Andreoli / Simone Viola

Senior Account Executive: Maurizio Cambianica / Ilenia Vottari

Writer: Regina Onorato

Head of Strategy: Bruno Tecci

Innovation Director: Luca Della Dora


Media and Distribution Director: Andrea Lombardi

Paid Media Manager: Matteo Graziana

Global PR

Global PR agency: Hill+Knowlton Strategies

Managing Director: Ian Withington

Senior Account Director: Ali Jones

Account Manager: Jessica Rieutord

Category: Alcoholic Beverages , Spirits

Genre: Action , People