Having a Bad Day? Indulge in Some 'Consolations'
Since their launch, Celebrations chocolates have been part of all of our festive moments: Christmas, birthdays, anniversaries, promotions, housewarming parties... and have always made them even more delicious. But there are also these times when we feel anything but in a celebratory mood. And for those less joyful times, we could for sure use some chocolate!
This is why Celebrations and its French agency CLM BBDO are launching the limited edition Consolations. A chocolate box just like Celebrations, except for its name. A simple way to remind people that chocolates are always good, whether they choose them to celebrate or to be comforted.
The Consolations chocolate box is available for three months via the #Consolations hashtag. To make this known, the brand will react regularly to current events through a series of Twitter posts.
Advertiser: Celebrations (Mars group)
Creative Agency: CLM BBDO
Vice President: Julien LEMOINE
Creative Directors: Benjamin DESSAGNE & Stephane SANTANA
Art Director: Théophile ROBAGLIA
Copy writer: Joseph ROZIER
Strategist planner: Véronique BERNARD MEYNOT
Business Director: Judith ROMERO
Client Director: Meigge SAUVAGET
Advertising Manager: Lisa PERROT
Head of production: Isabelle DARROMAN
Producer: Pierre BOUDIN
Head of Social: Fabio IAZZETTA
Social Media Manager: Youcef BOUALEM
Communication & Influence manager: Marion WEILL-COLLANGE
Production Company: WOLFGANG
Director: Romain SERVAIS
Producer: Adam ARAUJO
chief operator: David MOERMAN
Category: Food , Savoury Snacks