Health Insurer ahm Reflects on Its Meaningful Role to Consumers with Innovative New Brand Platform
Health insurer ahm has unveiled its new brand platform ‘You’re Good’, its first major brand campaign produced by newly appointed creative agency, The Monkeys, part of Accenture Interactive.
Off the back of a year in which Australians and the health care system have been faced with unprecedented challenges, ahm was looking for a brand platform that better reflected the more meaningful role that they are playing in their customers’ lives. Via simple, easy and affordable products, ahm customers can spend less time worrying about their PHI, and get back to enjoying life.
The new brand campaign consists of three new TV spots, social, internal and CRM integration, and will launch alongside ahm’s new integrated TV partnership with the Australian Open.
ahm will also be launching new work for its category leading offers and products, including Flexi-Packages and Black50 Extras.
ahm head of marketing, Amanda Romeo, said: “Over the past three years, we’ve experienced a great deal of change. As a business, we've experienced significant growth internally, and as a brand, we've redefined how we look, feel and sound with our new brand platform. Our aspirations have also grown as we look to diversify into new services, so we knew our brand also needed to grow and allow more flex for greater opportunity moving forward."
“We are excited by our new partnership with The Monkeys, along with the new brand platform and creative we’ve developed together." Amanda continued. "We are now in a more powerful position to build on our trajectory and to play a more valuable role in our customers’ lives.”
Ant Keogh, chief creative officer, The Monkeys, added: “The ahm brand already had a really distinctive look and feel, but playing a more emotional role pushed us to try to build greater humanity and storytelling into the creative. With the evolution of the more sophisticated animation, story-telling style and character development - we’re really excited about the new direction the work has taken.”
The Monkeys won the ahm business after a competitive pitch in 2020.
Head of Marketing: Amanda Romeo
Senior Brand Strategy Lead: Karolina Karon
Marketing Manager: Bianca Shah
Brand & Content Manager: Josh Dorevitch
Marketing Specialist: Bronte Modica
Marketing Specialist: April Lipson
Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Creative Directors: Hugh Gurney and Joe Sibley
Creatives: Gabe Woodmansey, Jono Aidey, Connor Beaver, Scott Zuliani
Head of Planning: Michael Derepas
Group Content Director: Sophie Gosper
Content Director: Vicky Mockler
Content Executive: Ella Goldberg
Head of Production: Romanca Mundrea
Producer: Emma King
Designer: Chris Thompson
Executive Producer: Haley Polacik
Illustrator: Jonas Claesson
Animation Director: Andrew Onorato
Animation Producer: Sophie Taylor
Music and Sound
Sound Engineer: Ryan Dickinson @ Squeak E Clean Studios
Producers: Alice Vanderwey & Ceri Davies
Media Agency: Carat
Category: Finance , Insurance