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Creative

Helena Bonham Carter Gets the Paradise Takeaway Experience with Barclaycard

Barclaycard enlists Droga5 to tell Wasel Ali's story of serving award winning actress Helena Bonham Carter

Helena Bonham Carter Gets the Paradise Takeaway Experience with Barclaycard

Wasel Ali, owner of Paradise restaurant is a man who believes that ‘Every Customer Matters’. That’s why Barclaycard has enlisted his help to launch its newest campaign with Droga5.

Every customer, whether that’s one of Wasel’s locals or movie star Helena Bonham Carter will get the ‘paradise’ treatment. The film from Droga5 London tells the story of the time this was put to the test, when Wasel had to prepare a take away order for Helena Bonham Carter when she turned up to his store.

Launching on 1st September and running until the end of October, the campaign will be running across video-on-demand and online video.


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Agency: Droga5 London

Chief Creative Officer: David Kolbusz

Production Company: Biscuit Filmworks

Director: David Kolbusz

Category: Banking , Finance

Genre: Comedy , Dialogue , People , Storytelling