Gus Curtis, comms & content coordinator at the Institute of Advertising Practitioners in Ireland, shares five ideas that he has been excited about over the last few months
Ireland is erupting with creativity, fuelled by the ideas from the minds of those from here, and also from the many who have moved here from overseas to work in the commercial creative industry. We are moving and developing into the most dynamic place, which is visible in the creative being produced and appearing all around us - just check out Ireland: where 'creative is native'...
The Road Safety Authority (RSA) - 'Look at Grandma'
Agency: BBDO Dublin
Production: Antidote Filme
Music: Cover Sauce
Sound: Scimitar Sound
It’s tough territory, and often ads about road safety are quite hard-hitting (in particular a seatbelt safety ad from the early 2000s with a Samantha Mumba cover of David Bowie’s 'Body II Body' will forever give me nightmares). This ad, however, gets an important message across in an upbeat way. Happy days!
The Irish Times - 'Always On'
Agency: Owens DDB x PHD x Behaviour & Attitudes
I like the simplicity, with the double meaning and lead through to the IT app visual anchor. It’s clever.
National Transport Authority - 'Leap Top-Up App'
Illustrator: Antonio Sortino
This campaign looked fantastic when out and about. Colourful, intriguing, appealing and playful in their message. Love it.
RTÉ TV - 'The Best Drama is Local'
Production: Sweet Media
I can imagine the brief was something like, ‘deliver a campaign to promote RTE's upcoming season of drama’ and the team at Boys + Girls delivered, and then some. The campaign encompasses two 60-second (intense) films as well as some striking OOH and social. It really stood out so it’s absolutely in my top five.
Breast Cancer Ireland - 'The Diagnosis'
Production: Saturday Films
I’ve been really impressed with the work coming from Core Creative, eg) AirMedica, Credit Union, National Lottery etc., but this one made a big impact on me. The ad raises awareness that breast cancer cases are diagnosed in women of all ages as part of the #MakeTime2Check campaign. Powerful stuff.