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Creative

Iconic M&M’s Holiday Ad 'Faint' Finally Gets A Sequel

CLM BBDO, Tue, Nov 28, 2017

Reynald Gresset shoots spot that was created by CLM BBDO with support by BBDO New York

Iconic M&M’s Holiday Ad 'Faint' Finally Gets A Sequel

Every Christmas since 1996, the M&M’S Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint.
 
The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask… so what exactly happened?
 
That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa’s sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.

 
“This Christmas season, we’re excited to check off a gift that’s been on our fans’ ‘wish list’ for more than 20 years: an ending to the iconic ‘Faint’ commercial,” said Michael Magee, VP Growth Acceleration, Mars, Inc.  “We want to bring everyone together with M&M’S once again this holiday season by highlighting the true meaning of Christmas for a new generation of fans.”
 
A 60-second cut of the new film will debut in the U.S. on NBC during the annual Christmas Tree lighting at Rockefeller Center. A truly global campaign, ‘Faint 2’ will also run in 11 additional markets around the world throughout the holiday season.
 
“Faint 2 is somewhat of a Christmas gift to Yellow, and the Christmas adventure we would expect from an entertaining brand such as M&M’S,” said Matthieu Elkaim, BBDO Chief Creative Officer at CLM BBDO. “It’s an action movie packed with drama, comedy, and emotion all at the same time.”
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Post Production / VFX

Post Production Company: Digital District

Producer: Pierre Suengas

Production Company

Director: Reynald Gresset

Head of Production: Julien Sanson (BBDO Paris)

Producer: Jerome Denis

Production Company: La Pac/ Icon films Bucharest Romania

Media Agency

Group Business Director: Global Brand Director - Archana Kumar

Media Agency: Mediacom

Animation

3D: House Special

Art Director: (Director

3D: House Special

Creative Agency

Art Director: Ben Davidson

Chief Creative Officer: Matthieu Elkaim/David Lubars - Worldwide

Copywriter: James Gebler

Creative Agency: CLM BBDO & BBDO NY

Executive Creative Director: Tim Bayne (EVP, Executive Creative Director BBDO New York)

Group Account Directors: Judith Romero

Strategic Planner: Véronique Bernard (Europe)

TV Producer: Annabel Dauphin

Vice President: CLM BBDO - Julien Lemoine

Client

Advertiser: Mars Wrigley Confectionery

Brand Director: Rainer Struck, Allison Miazga-Bedick (Global)

Marketing Manager: Matthew Graham

VP, National Brand Leader: Wendie Rosing

VP of Marketing: Michael Magee

Category: Confectionery , Food

Genre: Animation , Comedy , Visual VFX

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