O Hello Media launches new division ‘O Hello Ideas’ providing brand marketers with ideas powered by a vetted network of diverse creatives
O Hello Media, a global provider of photography and videography services for brands and experiential marketers, has announced today the launch of their new arm O Hello Ideas
. Entering the market at a time when job search is at an all time high, the new platform is putting creative thinkers back into the driver's seat when it comes to ideation.
Built on O Hello Media's established relationships with marketing agencies, brands and creatives, O Hello Ideas solves two immediate challenges: support talented creative marketers, brand strategists and event producers who recently joined a large pool of job seekers and freelancers, as well as rejuvenate the sources of creativity for brand marketers due to fewer in-house resources, or singular ideation from an outsourced partner.
“Now, more than ever, it is obvious that when using our voice, we must shift from singular perspectives to the convergence of multiple minds from multiple backgrounds who have a broad spectrum of experiences”, states founder and CEO Taryn Covrigaru. “O Hello Ideas is the future of creative thinking, perspective and inclusivity.”
While the experiential and events industry is on a temporary pause in light of Covid-19, O Hello Ideas aims to spark a new era of ideation. The service delivers cost effective, rapid ideation for marketers who seek to augment internal teams and shake up creativity with outside perspectives, cut out the time-consuming task of vetting an outsourced creative partner and obtain quality ideas faster, and/or supplement the work of a trusted agency partner to broaden ideation and bring ideas back to execute on together.
During a pre-launch phase, O Hello Ideas partnered with Under Armour to solve their challenge around how to activate retail openings under extreme limitations and health guidelines. In a short amount of time, O Hello Ideas acted as a matchmaker, incubated ideas and delivered multiple solutions for easy execution. Nick Hood, experiential marketing manager at Under Armour, shared: “In a fast-moving industry, O Hello Ideas provides cost effective, quick and creative solutions. The service is worth the spend to kick-start ideation and get ideas out there from vetted creative people in the market.”
Brands and agencies can submit their request for ideas (RFI), and the O Hello Ideas team will craft a brief to produce twelve quality ideas generated by three vetted creative thinkers who ideate individually. Creative thinkers allocated for each ideation project are selected based on their skill set and background. One week later, three separate professional ideation decks are delivered to jumpstart a marketer’s own innovation or further collaborate on with the creative of your choice.