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Creative

Immerse Yourself in the Horror of Movies with MullenLowe Brazil’s Scary Lamp

The lamp syncs with streaming services to mirror the lighting of the movie to be fully immersed in the atmosphere

Immerse Yourself in the Horror of Movies with MullenLowe Brazil’s Scary Lamp

MullenLowe Brazil is changing the way we consume movies with the launch of an innovative new product that creates a more immersive movie-watching experience. The ‘Scary Lamp’ syncs with your streaming service to mirror the lighting in the movie, bringing the atmosphere of the film into your living room.  

Andre Havt, creative director at MullenLowe Brazil explains: “With more and more people watching movies at home, we wanted to raise the levels of experience in horror movies and bring the supernatural into people’s homes. This project has been two-years in the making but we believe it has huge potential in becoming a sophisticated tool for storytelling and transform the way people watch movies at home.” 

The Scary Lamp has 10 different settings and now MullenLowe Brazil is looking for partners to adapt the smart lamp to work with their platform, or even create new interactions based on existing or new content, to bring the product to life. 


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Agency

AGENCY: MullenLowe Brazil

EXECUTIVE CREATIVE DIRECTOR: Eduardo Salles

CREATIVE DIRECTOR: Eduardo Salles / Andre Havt

CREATIVES: Andre Havt / Daniel Scheiner / Fernando Christo

PRODUCERS: Rodolpho Donato / Luiza Pagliarini / Felipe Borges

PROGRAMMER: Davy Guilherme

Production

PRODUCTION COMPANY: Madre Mia Filmes

DIRECTOR: Thiago Artimonte

EXECUTIVE PRODUCER: Telma Reis

PRODUCTION COMPANY ACCOUNT: Claudia Caldeira

PRODUCTION COORDINATOR: Ana Paula Domingues

PRODUCTION COMPANY ART DIRECTOR: Alessandra Villela

DIRECTOR OF PHOTOGRAPHY: Alberto La Salvia

PRODUCTION DIRECTOR: Ana Júlia Corrêa

CASTING: Isabeau Christine

DIRECTOR ASSISTANT: Vitor Moreno

POST COORDINATOR: Alexandre Fernandes

COORDINATOR ASSISTANT: Lucas Sakai / Neide Oliveira

Post Production

POST-PRODUCTION COMPANY: ColorBar Filmes

EDITOR: Beto Nassiff

MOTION GRAPHICS: Ebson Clarindo

COLOR GRADING: Capadócia VFX

POST-PRODUCTION ACCOUNT: Dany Menezes

COORDINATOR: Dany Menezes / Beto Nassiff

SOUND DESIGN COMPANY: Jamute

LEAD SOUND: James Pinto

COMPOSITION: James Pinto / Daniel Telles

Sound

SOUND MIXER: Fernanda Galetti / Otavio Bertolo / Rafael Laurenti

SOUND MIXER AND EDIT: Juliana Zuppo / Leo Vieira

SOUND DESIGN ACCOUNT: Kiki Eisenbraun / Sabrina Geraissate

Category: Home , Lighting