President at GREY LATAM, Diego Medvedocky, shares five Argentinian ads that he considers immortal...
Hi guys! I'm Diego Medvedocky, president at GREY LATAM. When LBB asked me to choose the five most 'immortal' ideas from the history of Argentina, I thought it was quite impossible - there are so many great ones! So, I chose the first five that came to my mind. Have fun!
Coca-Cola - 'For Everyone'
Agency: McCann-Erickson Argentina
One of them is 'For Everyone', or 'Para Todos' in Spanish, from Coca-Cola. It was created in 2002 from agency McCann-Erickson Argentina, with Martín Mercado as ECD.
Renault - 'Gueropa'
Agency: Agulla & Baccetti
The second one is 'Geropa' from 1999. It's one of those great commercials from those times that everyone was jealous about, created by Agulla & Baccetti for Renault.
BGH - 'Summer Hater'
Agency: Del Campo Saatchi & Saatchi
This one, I like it because it's personal, I was involved in it. It's 'Summer Hater' for BGH and their air conditioners. We worked at the agency Del Campo Saatchi & Saatchi with Maxi Itzkoff, Mariano Serkin, Nacho Ferioli, Ammiel Fazzari and Mati Eusebi, and it was directed by Juan Cabral.
MACMA - 'Man Boobs'
Agency: DAVID Buenos Aires
Another great campaign I chose is 'Man Boobs', a DAVID Buenos Aires work for MACMA. They hacked social media to tell a very big truth about women.
Diesel - 'Diesel Island'
And last but not least, it's an entire campaign called 'Diesel Island'. Santo's job from 2011, from Argentina to the world. Diesel is one of those brands that everyone wants to work with, and they did this so well.