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Creative

ING Orange Money Campaign by BBDO Atlanta

Epoch Films’ Michael Downing directs

ING Orange Money Campaign by BBDO Atlanta

 

ING has just launched new advertising built around the creative idea of “Orange Money.”   Orange Money is the money everyone needs to set aside today in order to prepare for retirement tomorrow; and the concept ties to ING’s iconic orange brand color. 
 
Three new TV spots literally and figuratively convey the idea that Orange Money is for long-term saving.  And all advertising drives viewers to an informational landing page.
 
 
 
 
Credits
 
Agency:                                                BBDO Atlanta
Client:                                                  ING
Title:                                                     “Orange Money” “Grill Master” “Laundry”
 
Chief Creative Officer:                         David Lubars
Executive Creative Director:                Alex Russell
Senior Art Director:                              Mike Hanley
Senior Copywriter:                               Scott Biear
 
Producer:                                             Curt O’Brien
 
Production Company:                          Epoch Films
Director:                                              Michael Downing
Executive Producer:                             John Duffin
Producer:                                             Francie Moore
 
Editing:                                                 PS 260
Editor:                                                  Maury Loeb
Executive Producer:                             Zarina Mak
Senior Producer:                                  Laura Patterson
 
Design:                                                Thornberg & Forester
Executive Producer:                             Elizabeth Kiehner
Creative Director:                               Scott Matz
 
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